Company News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") has acquired a patent for the technology used in its proprietary data collaboration analysis application, "Search Sonar."
Search Sonar allows for data collaboration between information on the internet and the vast corporate master data held by uSonar directly within a browser. By combining this with the customer data integration solution "uSonar," even non-specialists, such as those without data analyst expertise, can perform target analysis and identification tasks flexibly and securely using vast amounts of data.
| Patent Overview | WEB Target Analysis Module Utilizing Unstructured Data and Corporate Information |
| Patent Number | Patent No. 7383456 |
| Title of Invention | Information Management System, Identification Information Assignment Module, and Information Management Method |
| Patent Registration Date | November 10, 2023 |
| Patentee | uSonar Co., Ltd. |
Background of the Development of Data Collaboration Analysis Technology
Generally, in B2B new business development, the process of selecting sales targets using web searches and conducting corporate research has been labor-intensive, creating a need for greater efficiency.
Furthermore, while initiatives for new business development utilizing analytical technologies such as AI have been increasing recently, the growth in web data volume has led to significant costs in the development and operation of these analytical technologies.
Therefore, uSonar has developed and patented the "Search Sonar," a data collaboration analysis application that integrates web page information with one of Japan's largest corporate master databases, enabling easy analysis.
Features of the Data Collaboration Analysis Application "Search Sonar"
Search Sonar enables the creation of niche new target lists by performing data collaboration between web search results and corporate master data. Furthermore, by combining it with "uSonar," it can easily integrate with deal statuses and contact information for relevant companies within SFA or CRM systems such as Salesforce.
Utilizing privacy-tech, it can extract new targets at the corporate level without identifying individuals.
This streamlines sales activities that previously relied on conventional web searches.
Use Cases for the Data Collaboration Analysis Application "Search Sonar"
For companies using "uSonar," Search Sonar enables the extraction of data directly from browsers such as Google Chrome based on specific targeting criteria.
This significantly enhances conventional corporate targeting.
Specific use cases include the following:
- Searching for companies with "annual sales of 5 billion yen or less, excluding existing clients" that "manufacture drone-related components."
- Searching for companies that are "publicly traded, including existing clients" and are "focused on work-style reform or work-life balance."
- Searching for companies in the "information and communications industry in the Tokyo metropolitan area" that have "implemented flextime systems or telecommuting."
Data integration analysis based on this patent is performed through the following specific steps:
- Log in to the Search Sonar application.
- Enter keywords into the Google search bar.
- Automatically execute the matching of displayed search results with the corporate master database.
- Automatically generate and extract a new target list from the browser.
Additionally, the search result list on the browser can display existing clients and customers currently in the sales pipeline stored in SFA or CRM systems used by "uSonar" users, thereby improving the convenience of SFA and CRM platforms.
Future Developments
uSonar has provided various marketing solutions leveraging the technology for data cleansing and enhancement cultivated through building corporate master databases.
Moving forward, we will continue to develop applications that enable communication tailored to individual corporate situations, such as "Search Sonar," and develop management strategy platforms that enable efficient market development. Furthermore, we aim to achieve Marketing Transformation (MX) by collaborating with various partners, including tech vendors, consulting firms, web production companies, and BPO companies, to support the resolution of comprehensive marketing challenges.
About the Customer Data Integration Solution "uSonar"
This is a cloud-based CDI (Customer Data Integration) tool that allows for the integration and management of various information related to customers. It is equipped with the know-how uSonar has cultivated over many years for cleansing data in various formats, as well as "LBC," a corporate master database of 8.2 million locations built in-house.
※ For details, please check the website: https://usonar.co.jp/service/usonar/
