Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "uSonar") has obtained a patent for the technology used in its proprietary data collaboration analysis application, "Search Sonar."
Search Sonar allows for data collaboration between information on the internet and the vast corporate master data held by uSonar directly within a browser. By combining this with the customer data integration solution "uSonar," even non-specialists, such as those without data analyst expertise, can perform flexible and secure target analysis and identification tasks using massive datasets.
| Patent Overview | Target Analysis Module Utilizing Unstructured Web Data and Corporate Information |
| Patent Number | Patent No. 7383456 |
| Title of Invention | Information Management System, Identification Information Assignment Module, and Information Management Method |
| Patent Registration Date | November 10, 2023 |
| Patent Holder | uSonar Co., Ltd. |
Background of Developing Data Collaboration Analysis Technology
In general B2B new business development, the process of selecting sales targets using web searches and conducting corporate research has historically required significant effort, creating a clear need for increased efficiency.
Furthermore, while initiatives for new business development utilizing analysis technologies such as AI have been increasing recently, the growth in web data volume has led to high costs for the development and operation of such analysis technologies.
Consequently, uSonar has developed and patented the data collaboration analysis application "Search Sonar," which integrates web page information with Japan's largest corporate master database to enable easy analysis.
Features of the Data Collaboration Analysis Application "Search Sonar"
Search Sonar enables the creation of niche new target lists by performing data collaboration between web search results and corporate master data. Furthermore, by combining it with "uSonar," users can easily link data with deal statuses or contact information for relevant companies within SFA or CRM systems such as Salesforce.
By leveraging privacy-tech, the application can extract new targets at the corporate level without identifying specific individuals.
This streamlines sales activities that previously relied on traditional web searches.
Use Cases for the Data Collaboration Analysis Application "Search Sonar"
For companies using "uSonar," Search Sonar enables the extraction of data directly from browsers such as Google Chrome based on specific targeting criteria.
This significantly enhances traditional corporate targeting capabilities.
Specific use cases include the following:
- Searching for companies that are "not existing customers with annual sales of 5 billion yen or less" and are "manufacturing drone-related parts."
- Searching for companies that are "listed companies including existing customers" and are "focusing on work-style reform or work-life balance."
- Searching for companies in the "information and communications industry in the Tokyo metropolitan area" that have "implemented flextime systems or telecommuting."
Data integration analysis based on this patent is performed through the following specific steps:
- Log in to the Search Sonar application.
- Enter keywords into the Google search bar.
- Automatically execute the matching of displayed search results with the corporate master database.
- Automatically generate and extract a new target list from the browser.
Additionally, because the browser-based search result list can display existing customers or active sales prospects stored in SFA or CRM systems like Salesforce used by "uSonar" client companies, the convenience of SFA and CRM systems is also improved.
Future Outlook
uSonar has provided various marketing solutions by leveraging the data maintenance and enhancement technologies cultivated through building corporate master data.
Moving forward, we will develop applications that enable communication tailored to the specific circumstances of individual companies, such as "Search Sonar," as well as management strategy platforms that facilitate efficient market development. Furthermore, we aim to achieve Marketing Transformation (MX) by collaborating with various partners, including tech vendors, consulting firms, web production companies, and BPO companies, to support the resolution of comprehensive marketing challenges.
About the Customer Data Integration Solution "uSonar"
This is a cloud-based Customer Data Integration (CDI) tool that allows for the integration and management of various information related to customers. It is equipped with the know-how for cleansing data in various formats that uSonar has cultivated over many years, as well as "LBC," our proprietary corporate master data covering 8.2 million locations.
※ For details, please check the website: https://usonar.co.jp/service/usonar/
