uSonar Partners with PIANO Japan for Publisher Business
Enabling Use of Japan's Largest Corporate Master Data, LBC, to Enhance Visitor Attribute Data

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter uSonar), which supports corporate DX by leveraging Japan's largest corporate master data, is pleased to announce that it has entered into a partnership with PIANO Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryo Shioya; hereinafter PIANO Japan), the provider of the digital business platform Piano.

Service Overview: Achieving Japan's First * Server-Side Integration

Through this partnership, we have achieved Japan's first server-side integration between the private DMP for digital media, Piano DMP, and LBC, the largest corporate master data in Japan provided by uSonar.

In this integration, when a page view is received by Piano DMP, the visitor's IP address is matched in real-time against the over 40 million IP addresses in the LBC database. Corporate data, such as company name, major industry, sub-industry, revenue range, employee count range, and listing status, is then automatically appended to the page view data and stored.

* As of July 31, 2023. Based on our research.

This integration offers the following three key features.

Feature 1
You can automatically append corporate data, maintained by over 4,000 uSonar staff members, to site visitors (including anonymous users) and store it in Piano DMP for utilization.
This is also effective for addressing challenges where member data is not held within the site, or where the member data pool is too small to be effectively utilized.

Feature 2
Because all PV data is verified on the server side, highly accurate corporate data can be reliably appended to PVs if they match the corporate IP addresses managed by LBC.
Consequently, the issue of low data matching rates, which often occurs with client-side integration, is less likely to arise.

Feature 3
LBC data is not exchanged on the browser, allowing for secure utilization within Piano DMP in a highly confidential environment.
While client-side integration can result in lower confidentiality as matching results with LBC may be visible on the browser, this issue does not occur with this integration.

Ryo Shiotani, Representative Director and President of PIANO Japan, commented on this partnership as follows:
"I am very pleased that the integration between Piano DMP, the de facto standard for major domestic publishers, and the LBC provided by uSonar has been completed.
It is now possible to match rich and accurate LBC corporate data with Piano DMP without security risks or data corruption. I am confident that by accurately analyzing and targeting site audiences using corporate data, we will contribute to the improvement of digital advertising revenue."

Daiki Yoshikawa, Executive Officer of uSonar, also commented as follows:
"We sincerely welcome the integration of Japan's largest corporate master data, 'LBC', into PIANO Japan's Piano DMP.
Against the backdrop of the rapid expansion of non-face-to-face preferences, diversifying needs, and regulations regarding third-party cookies, it has become difficult to estimate the interests and concerns of potential corporate clients.
By utilizing 'LBC', we expect that the value of the site audiences held by Piano DMP user companies will be significantly enhanced."

In the digital media landscape, as we approach the cookieless era, the key will be how to understand visiting users and conduct data analysis that does not rely on in-site measures or third-party data.
The partnership between uSonar and PIANO Japan will further promote data utilization for digital media engaged in B2B business and support the improvement of corporate revenue.

Piano provides insights and logic that help companies understand customer behavior and drive the next action in their digital business.
By integrating customer data, analyzing behavioral metrics, and building personalized customer journeys, we support the rapid launch of campaigns and products, the strengthening of customer engagement, and the implementation of large-scale personalization on a single platform.

Headquartered in Amsterdam, the Netherlands, we maintain offices across the United States, Europe, and the Asia-Pacific region.
In Japan, our solutions are primarily adopted by various media companies, including newspapers such as The Mainichi Newspapers, The Sankei Shimbun, Nikkan Sports News, and The Hochi Shimbun, as well as publishers such as Shueisha, Kodansha, Fusosha, and Nikkei BP.
Furthermore, we have been recognized by the World Economic Forum, Deloitte, and American City Business Journals as one of the fastest-growing and most innovative technology companies in the world.
*For more details, please visit our website: https://piano.io/ja/