uSonar Releases New CM Starring Ryoko Kobayashi: "Meishi Sonar Edition"
～The Third Installment of the "Sales, to the Data Generation" Campaign～

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake), which supports Sales DX through its corporate database, is pleased to announce the release of the third CM in its "Sales, to the Data Generation" campaign. Actor Ryoko Kobayashi highlights the benefits of "Meishi Sonar," the business card management application proposed by uSonar. The CM will be broadcast on television and in taxis starting Monday, May 8. Please stay tuned.

The final scene of the third campaign CM, "Meishi Sonar Edition." Ryoko Kobayashi strokes the logo, saying, "Meishi Sonar is so useful."

We are a corporate database marketing support company entering our 34th year since establishment. In July 2022, we changed our company name to uSonar Co., Ltd. to drive future growth.
To mark this occasion and increase our brand awareness, we launched the "Sales, Now in the Data Generation" CM campaign in October of the same year.
This is the third installment of the campaign, following the brand awareness CM "Nice to Meet You" released in April, which featured Ryoko Kobayashi in her first starring role. This CM highlights the appeal of Meishi Sonar, one of our flagship services. Keep an eye out for the "Meishi Sonar" logo, which has been transformed into a squishy, soft object.

In an office setting, the camera zooms in on Sales Manager Ryoko Kobayashi.
Holding up her business card, she begins by saying, "Business cards are treasure maps!"
"From just a single business card, you can pull out more detailed and up-to-date client information than any web search—pulling and pulling..." As she gestures as if pulling something from her PC screen, the Meishi Sonar logo pops out.
What is this? When a smartphone scans a business card, the scene shifts to a futuristic CG world where data flies around, revealing the appeal of Meishi Sonar. It is a "super business card app that provides everything from the latest client information and industry trends to competitor movements." Back in the office, Manager Kobayashi strokes the logo and says, "Meishi Sonar is truly useful." *30-second version

Sales Manager: Ryoko Kobayashi, represented by Sticker. 33 years old, born in Tokyo.
She gained prominence as an exclusive model for "Nicola" and was selected as the heroine for the TBS drama "Maou" at age 19. Since then, she has appeared in numerous dramas and films. Her recent notable works include the film "As Long As We Both Shall Live" and the TBS Tuesday drama "The King's Favorite."
Alongside her acting career, she has established eco-friendly farms and agricultural-welfare collaboration farms certified by the Ministry of Agriculture, Forestry and Fisheries.
Leveraging her diverse experience, she is also active as a Tuesday navigator for the J-WAVE radio program "STEP ONE."
https://sticker-inc.com/artist/ryoko-kobayashi/

• Television (Terrestrial), Taxi, YouTube, etc.
• CM Video Special Website https://usonar.co.jp/en/cm-movie.html

Ryoko Kobayashi will be featured extensively across our website and banner advertisements in conjunction with the CM.

Many companies are embarking on sales DX (Digital Transformation) initiatives, starting with the management and sharing of business card data received from clients.
Our business card management application, Meishi Sonar, allows users to access a wealth of corporate information and integrate with SFA systems, regardless of whether a business card has been exchanged.
The corporate information provided by Meishi Sonar is powered by our proprietary corporate database, LBC. LBC systematically manages almost all corporate entities across Japan at the business location level. It covers 8.2 million locations and includes a diverse range of associated attribute data.
Based on this LBC data, our client companies are leveraging it not only for sales DX and operational efficiency but also for sales and marketing strategies, including the discovery of new customers.
uSonar has supported over 800 companies, primarily large enterprises, in their sales DX initiatives.

For More Details, Please Visit the Following Websites:
• Service Introduction Site https://usonar.co.jp/service/usonar/
• Case Studies Page (Implementation Examples) https://usonar.co.jp/case/
• Corporate Database LBC https://usonar.co.jp/service/lbc/
• Customer Data Integration Solution uSonar https://usonar.co.jp/service/usonar/
• Business Card Management & Corporate Information App Meishi Sonar https://meishisonar.jp/

*The latest business card management application currently offered is mSonar. Meishi Sonar was the former name for mSonar prior to December 2023, or the name of the service previously provided by NTT DATA NJK Corporation as "THE Meishi Kanri Business," which was rebranded following the transfer of the service in December 2024.