uSonar Releases New Commercial Starring Ryoko Kobayashi for Meishi Sonar
~The Third Installment of the "Sales for the Data Generation" Campaign~

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake), which supports sales DX through its corporate database, is pleased to announce the release of its third new commercial featuring the key message, "Sales for the Data Generation." Actor Ryoko Kobayashi showcases the benefits of Meishi Sonar, the business card management application proposed by uSonar. The commercial will air on television and in taxis starting Monday, May 8. Please stay tuned.

The final scene of the third campaign commercial, "Meishi Sonar Edition." Ryoko Kobayashi strokes the logo, saying, "Meishi Sonar is truly useful."

Our company is a corporate database marketing support firm entering its 34th year since establishment. In July 2022, we changed our company name to "uSonar Co., Ltd." to pursue future growth.
To increase our brand awareness, we launched the "Sales for the Data Generation" commercial campaign in October of the same year.
This latest installment is the third in the campaign, following the brand awareness commercial "Nice to Meet You" released in April, which also starred Ms. Kobayashi. It highlights the appeal of Meishi Sonar, one of our flagship services. Please also take note of the "Meishi Sonar" logo, which has been rendered as a squishy, tactile object.

In an office setting, Sales Manager Ryoko Kobayashi appears in a close-up shot.
Holding up her business card, she begins by saying, "Business cards are treasure maps!"
"From just a single business card, you can pull out more detailed and up-to-date client information than any web search—pulling it out, pulling it out," she says, as she attempts to extract something from her PC screen. A Meishi Sonar logo pops out.
What is this? As her smartphone scans the business card, the scene shifts to a futuristic CG world where data flies around, revealing the power of Meishi Sonar. It is a "super business card application that provides everything from the latest client information to industry trends and competitor movements." Back in the office, Manager Kobayashi strokes the logo and says, "Meishi Sonar is truly useful." *30-second version

Sales Manager Role: Ryoko Kobayashi, represented by Sticker. 33 years old, born in Tokyo.
She gained prominence as an exclusive model for "Nicola" and was selected as the heroine for the drama "Maou" (TBS) at age 19. Since then, she has appeared in numerous dramas and films. Her recent notable works include the film "As Long As We Both Shall Live" and the TBS Tuesday drama "The Finger Tip That Dedicates to the King."
In addition to her acting career, she has received certification from the Ministry of Agriculture, Forestry and Fisheries for her work in environmentally friendly agriculture and the establishment of agricultural-welfare collaboration farms.
Leveraging her diverse experience, she is also active as a Tuesday navigator for the J-WAVE radio program "STEP ONE".
https://sticker-inc.com/artist/Ryoko-Kobayashi/

• Television (Terrestrial), Taxis, YouTube, etc.
• CM Video Special Site https://usonar.co.jp/cm-movie.html

Ryoko Kobayashi will be featured extensively in our website and banner advertisements in conjunction with the CM.

Many companies are beginning their journey toward Sales DX (Digital Transformation) by managing and sharing business card data received from business partners.
Our business card management application, Meishi Sonar, allows users to access a wealth of corporate information and integrate with SFA, regardless of whether a business card has been exchanged.
The corporate information provided by Meishi Sonar is powered by our proprietary corporate database, "LBC." LBC systematically manages almost all corporate entities in Japan at the business establishment level. It covers 8.2 million locations and includes a diverse range of linked attribute data.
Client companies utilize this LBC data not only for Sales DX and operational efficiency but also for sales and marketing strategies, including the discovery of new customers.
uSonar has supported over 800 companies, primarily large enterprises, in their Sales DX initiatives.

For more details, please visit the following websites:
• Service Introduction Site https://usonar.co.jp/service/usonar/
• Case Studies Page https://usonar.co.jp/case/
• Corporate Database LBC https://usonar.co.jp/service/lbc/
• Customer Data Integration Solution uSonar https://usonar.co.jp/service/usonar/
• Business Card Management & Corporate Information App Meishi Sonar https://meishisonar.jp/

*The latest business card management application currently offered is mSonar. Meishi Sonar was the former name of mSonar prior to December 2023, or the name of "THE Meishi Kanri Business" provided by NTT DATA NJK, which was rebranded following the service transfer in December 2024.