uSonar Releases New CM Starring Ryoko Kobayashi for "Meishi Sonar"
- The Third Installment of the "Sales for the Data Generation" Campaign -

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake), a provider of sales DX support through a corporate database, is pleased to announce the release of its third new CM featuring the key message, "Sales for the Data Generation." Actor Ryoko Kobayashi showcases the benefits of "Meishi Sonar," the business card management application proposed by uSonar. The CM will be aired on television and in taxis starting Monday, May 8. Please stay tuned.

The final scene of the third campaign CM, "Meishi Sonar Edition." Ryoko Kobayashi strokes the logo, saying, "Meishi Sonar is truly useful."

Our company is a corporate database marketing support firm entering its 34th year since establishment. In July 2022, we changed our company name to "uSonar Co., Ltd." to drive future growth.
To increase our brand awareness, we launched the "Sales for the Data Generation" CM campaign in October of the same year.
This latest installment follows our brand awareness CM, "Nice to Meet You," which was released in April and starred Ms. Kobayashi. This is the third entry in the campaign and highlights the appeal of "Meishi Sonar," one of our flagship services. Keep an eye out for the "Meishi Sonar" logo, which has been rendered as a squishy, tactile object.

In an office setting, we see a close-up of Sales Manager Ryoko Kobayashi.
Holding up her business card, she begins, "Business cards are treasure maps!"
She attempts to pull something from her PC screen, saying, "From just a single business card, we can extract more detailed and up-to-date client information than any web search—pulling it out, pulling it out." What pops out is the Meishi Sonar logo.
What is this? As her smartphone scans the business card, the scene shifts to a futuristic CG world where data flies instantly, revealing the power of Meishi Sonar. It is a "super business card app" that provides everything from the latest client information to industry trends and competitor movements. Back in the office, Manager Kobayashi strokes the logo and says, "Meishi Sonar is truly useful." *30-second version

Sales Manager Role: Ryoko Kobayashi, represented by Sticker Inc. 33 years old, born in Tokyo.
She gained prominence as an exclusive model for "Nicola" and was cast as the heroine in the TBS drama "Maou" at age 19. Since then, she has appeared in numerous dramas and films. Her recent notable works include the film "As Long As We Both Shall Live" and the TBS Tuesday drama "The King's Favorite Finger".
In addition to her acting career, she has received certification from the Ministry of Agriculture, Forestry and Fisheries to establish environmentally friendly agricultural initiatives and farms that integrate agriculture and welfare.
Leveraging her diverse experience, she is also active as a Tuesday navigator for the J-WAVE radio program "STEP ONE".
https://sticker-inc.com/artist/Ryoko-Kobayashi/

• Television (Terrestrial), Taxi, YouTube, etc.
• CM Video Special Site https://usonar.co.jp/en/cm-movie.html

Ryoko Kobayashi will be featured extensively in our website and banner advertisements in conjunction with the CM.

Many companies are embarking on Sales DX (Digital Transformation) by starting with the management and sharing of business card data received from business partners.
Our business card management application, Meishi Sonar, allows users to access a wealth of corporate information and integrate with SFA, regardless of whether a business card has been exchanged.
The corporate information provided by Meishi Sonar is based on our proprietary corporate database, "LBC". LBC systematically manages almost all corporate entities in Japan at the business establishment level. It contains 820,000 locations with a diverse range of associated attribute information.
Client companies utilize this LBC data not only for Sales DX and operational efficiency but also for sales and marketing strategies, including the discovery of new customers.
uSonar has supported over 800 companies, primarily large enterprises, in their Sales DX initiatives.

For more details, please visit the following websites:
• Service Introduction Site https://usonar.co.jp/en/service/usonar/
• Case Studies Page https://usonar.co.jp/en/case/
• Corporate Database LBC https://usonar.co.jp/service/lbc/
• Customer Data Integration Solution uSonar https://usonar.co.jp/en/service/usonar/
• Business Card Management & Corporate Information App Meishi Sonar https://meishisonar.jp/

*The latest business card management application currently offered is mSonar. Meishi Sonar was the former name of mSonar prior to December 2023, or the name of "THE Meishi Kanri Business" provided by NTT DATA NJK, which was rebranded following the service acquisition in December 2024.