uSonar CM "Sales, to the Data Generation." Second Installment Starring Ryoko Kobayashi
~Passionate Performance as a Female Sales Manager, Airing on TV and Taxis Starting the 3rd~

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake), which supports corporate sales DX through a corporate database, is pleased to announce the production of a new commercial with the key message, "Sales, to the Data Generation." This campaign aims to increase awareness of the uSonar brand among business professionals and convey the new approach to sales proposed by uSonar. The role of the female sales manager is played by actor Ryoko Kobayashi. The commercial will air on television and in taxis starting Monday, April 3. Please stay tuned.

The final scene of the second CM, "Nice to Meet You Edition." Ryoko Kobayashi smiling and saying, "It seems it's uSonar."

We are a corporate database marketing support company entering our 34th year since establishment. In July 2022, we changed our company name to uSonar Co., Ltd. to pursue further growth. We are currently running brand awareness advertisements to increase our visibility.
This is the second installment following our project last October. With the key message "Sales, to the Data Generation," we aim to support the future of sales professionals across all generations and genders.

A conference room in an office. Sales Manager Ryoko Kobayashi is facing an important business negotiation. The counterpart is a key executive. Upon exchanging business cards, the executive immediately launches a sharp, preemptive "verbal" attack. However, Manager Kobayashi remains completely unfazed. Where does her confidence come from? The executive is surprised. What will be the outcome of the negotiation? The scene shifts to a futuristic CG world where data flies about, revealing the reason for Manager Kobayashi's confidence. "uSonar for sales. One of Japan's largest databases that provides insights down to the office unit and leads to results. Sales, to the Data Generation." Returning to the conference room, the negotiation takes on a friendly atmosphere. Ms. Kobayashi whispers her signature closing line.

• Sales Manager: Ryoko Kobayashi (Sticker Inc.). 33 years old, born in Tokyo.
Active as an exclusive model for "Nicola," she was selected as the heroine for the TBS drama "Maou" at age 19, and has since appeared in numerous dramas and films.
Recent major works include the film "As Long As We Both Shall Live" (released 3/17) and the TBS Tuesday drama "The King's Favorite Finger" (starting April 18).
In addition to her acting career, she has launched a business providing environmentally friendly agriculture and agricultural-welfare collaboration services, which has been certified by the Ministry of Agriculture, Forestry and Fisheries.
Leveraging her diverse experience, she is also active as a Tuesday navigator for the J-WAVE radio program "STEP ONE".
URLhttps://sticker-inc.com/artist/ryoko-kobayashi/

• Television (Terrestrial), Taxis, etc.
• CM Video Special Site https://usonar.co.jp/cm-movie.htm

In conjunction with our second CM, Ryoko Kobayashi will be featured extensively on our website and in banner advertisements.

As many companies engage in Sales DX (Digital Transformation), uSonar observes that the management of corporate customer data has become a significant challenge and barrier. According to a survey by the Ministry of Internal Affairs and Communications*, the most common response regarding challenges and barriers in utilizing industrial data—cited by 37% of respondents—is the "increase in costs related to data collection and management (such as non-standardized data formats and ensuring data quality)." We frequently receive inquiries from clients who have introduced systems for each department or purpose to facilitate DX, yet have failed to achieve the intended operational efficiency because data formats remain inconsistent across systems.
* "Survey and Research on the Impact of Digital Transformation on the Economy" (2021)
https://www.soumu.go.jp/johotsusintokei/whitepaper/ja/r03/html/nd112480.html

uSonar Co., Ltd. builds and updates its proprietary corporate database, "LBC." LBC tracks almost all corporations across Japan at the business location level and manages them systematically with codes. This database covers 8.2 million locations and includes a wealth of associated corporate attribute information. uSonar Co., Ltd. provides this LBC data to client companies through various cloud application services. Clients utilize this data to standardize data formats and improve data quality, which have been major challenges and barriers to DX. This enables not only operational efficiency but also the development of sales and marketing strategies, including the discovery of new customers. uSonar has supported over 800 companies, primarily large enterprises, in their Sales DX initiatives.
For more information:
• uSonar Co., Ltd. Website https://usonar.co.jp/
• Service Introduction Site https://usonar.co.jp/service/usonar/
• Case Studies Page (Implementation Examples) https://usonar.co.jp/case/

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.