uSonar CM "Sales to the Data Generation" Second Installment Starring Ryoko Kobayashi
~Playing the Role of a Female Sales Manager, Airing on TV and Taxis Starting the 3rd~

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake), which supports corporate sales DX through its corporate database, is pleased to announce the production of a new CM with the key message "Sales to the Data Generation." This campaign aims to increase awareness of the uSonar brand among business professionals and convey the new approach to sales proposed by uSonar. The role of the female sales manager is played by actor Ryoko Kobayashi. The CM will air on television and in taxis starting Monday, April 3rd. Please stay tuned.

The final scene of the second CM, "Nice to Meet You Edition." Ryoko Kobayashi smiles and says, "It seems to be uSonar."

We are a corporate database marketing support company entering our 34th year since establishment. In July 2022, we changed our company name to uSonar Co., Ltd. to pursue further growth. We are currently running brand awareness advertisements to help more people learn about our company.
This is the second installment following our project from last October. With the key message "Sales to the Data Generation," we aim to support the future of sales professionals across all generations and genders.

A meeting room in an office. Sales Manager Ryoko Kobayashi is preparing for an important business negotiation. Her counterpart is a key executive. As they exchange business cards, the executive immediately launches a sharp, preemptive verbal attack. However, Manager Kobayashi remains completely unfazed. Where does her confidence come from? The executive is surprised. What will be the outcome of the negotiation? The scene shifts to a futuristic CG world where data flows rapidly, revealing the source of Manager Kobayashi's confidence. "uSonar for sales. One of Japan's largest databases that delivers results, down to the office unit. Sales, entering the data generation." Back in the meeting room, the negotiation has turned into a friendly atmosphere. Ms. Kobayashi whispers her signature line.

• Sales Manager: Ryoko Kobayashi. Represented by Sticker. 33 years old, born in Tokyo.
Active as an exclusive model for "Nicola," she was selected as the heroine for the TBS drama "Maou" at age 19, and has since appeared in numerous dramas and films.
Recent notable works include the film "As Long As We Both Shall Live" (released March 17) and the TBS Tuesday drama "The King in Waiting" (starting April 18).
In addition to her acting career, she has launched a business providing environmentally friendly agriculture and agriculture-welfare collaboration services, which has been certified by the Ministry of Agriculture, Forestry and Fisheries.
Leveraging her diverse experience, she is also active as the Tuesday navigator for the J-WAVE radio program "STEP ONE".
URLhttps://sticker-inc.com/artist/ryoko-kobayashi/

• Television (Terrestrial), Taxis, etc.
• CM Video Special Sitehttps://usonar.co.jp/cm-movie.htm

Ryoko Kobayashi will be featured extensively on our website and in banner advertisements in conjunction with the second CM campaign.

As many companies work toward Sales DX (Digital Transformation), uSonar observes that the management of corporate customer data has become a significant challenge and barrier. According to a survey* by the Ministry of Internal Affairs and Communications, the most common response regarding challenges and barriers in utilizing industrial data—cited by 37% of respondents—is "increased costs related to data collection and management (such as lack of standardized data formats and ensuring data quality)." We receive numerous inquiries from companies that have introduced systems for each department or purpose to achieve DX, yet have failed to realize their intended operational efficiency because data formats differ across systems.
* "Survey and Research on the Economic Impact of Digital Transformation" (2021)
https://www.soumu.go.jp/johotsusintokei/whitepaper/ja/r03/html/nd112480.html

uSonar Co., Ltd. builds and updates its proprietary corporate database, LBC. LBC identifies and systematically manages most corporate entities across Japan at the business location level, covering 8.2 million locations with extensive associated corporate attribute data. uSonar Co., Ltd. provides this LBC data to client companies through various cloud application services. Clients utilize this data to standardize data formats and improve data quality, which have historically been challenges and barriers to digital transformation. This enables not only operational efficiency but also the development of sales and marketing strategies, including the discovery of new customers. uSonar has supported over 800 companies, primarily large enterprises, in their sales DX initiatives.
For more information:
• uSonar Co., Ltd. Website https://usonar.co.jp/
• Service Introduction Website https://usonar.co.jp/service/usonar/
• Case Studies Page https://usonar.co.jp/case/

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.