uSonar CM "Sales, to the Data Generation." Second Installment Starring Ryoko Kobayashi
～Delivering a Passionate Performance as a Female Sales Manager, Airing on TV and Taxis Starting the 3rd～

uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake), which supports corporate sales DX through a corporate database, is pleased to announce the production of a new CM with the key message, "Sales, to the Data Generation." We aim to increase awareness of the uSonar brand among business professionals and convey the new approach to sales that uSonar proposes. Actor Ryoko Kobayashi plays the role of the female sales manager. The CM will air on TV and in taxis starting Monday, April 3rd. Please stay tuned.

The final scene of the second CM, "Nice to Meet You Edition." Ryoko Kobayashi smiling and saying, "It seems it's uSonar."

Our company is a corporate database marketing support firm entering its 34th year since establishment. In July 2022, we changed our company name to uSonar Co., Ltd. to pursue future growth. Taking this opportunity, we are running brand awareness advertisements to help more people get to know us.
This is the second project following the one last October. With the key message "Sales, to the Data Generation," we hope to support the future of sales professionals across generations and genders.

A meeting room in an office. Sales Manager Ryoko Kobayashi is about to enter an important business negotiation. The counterpart is an executive who is a key decision-maker. Upon exchanging business cards, the executive immediately launches a sharp, preemptive verbal attack. However, Manager Kobayashi remains completely unfazed. Where does her confidence come from? The executive is surprised. What will be the outcome of the negotiation? The scene shifts to a futuristic CG world where data flies about, revealing the reason for Manager Kobayashi's confidence. "uSonar for sales. One of Japan's largest databases that identifies down to the office unit and leads to results. Sales, to the Data Generation." Returning to the meeting room, the negotiation takes on a friendly atmosphere. Kobayashi whispers her signature line.

• Sales Manager Role: Ryoko Kobayashi, represented by Sticker. 33 years old, born in Tokyo.
Active as an exclusive model for "Nicola," she was selected as the heroine for the TBS drama "Maou" at age 19, and has since appeared in numerous dramas and films.
Recent major works include the film "As Long as We Both Shall Live" (released 3/17) and the TBS Tuesday drama "The Ring Finger Offered to the King" (starting April 18).
In addition to her acting career, she has launched a business providing environmentally friendly agriculture and agricultural-welfare collaboration services, which has been certified by the Ministry of Agriculture, Forestry and Fisheries.
Leveraging her diverse experience, she is also active as a Tuesday navigator for the J-WAVE radio program "STEP ONE".
URLhttps://sticker-inc.com/artist/ryoko-kobayashi/

• Television (Terrestrial), Taxi, etc.
• CM Video Special Site https://usonar.co.jp/cm-movie.htm

In conjunction with our second commercial, Ryoko Kobayashi will be featured extensively on our website and in banner advertisements.

As many companies engage in Sales DX (Digital Transformation), uSonar Co., Ltd. observes that the management of corporate customer data has become a significant challenge and barrier. According to a survey by the Ministry of Internal Affairs and Communications*, the most common response regarding challenges and barriers in utilizing industrial data—cited by 37% of respondents—is the "increase in costs related to data collection and management (such as non-standardized data formats and ensuring data quality)." We receive numerous inquiries from clients who have introduced systems for each department or purpose to achieve DX, yet have failed to realize the intended operational efficiency because data formats remain inconsistent across systems.
* "Survey and Research on the Economic Impact of Digital Transformation" (2021)
https://www.soumu.go.jp/johotsusintokei/whitepaper/ja/r03/html/nd112480.html

uSonar Co., Ltd. builds and updates its proprietary corporate database, LBC. LBC tracks and systematically manages most corporations across Japan at the business location level, covering 8.2 million locations with extensive associated corporate attribute information. uSonar Co., Ltd. provides this LBC data to client companies through various cloud application services. Clients utilize this data to standardize data formats and improve data quality, which were previously barriers to DX. This enables them not only to streamline operations but also to leverage the data for sales and marketing strategies, including the discovery of new customers. uSonar has supported over 800 companies, primarily large enterprises, in their Sales DX initiatives.
For more information:
• uSonar Co., Ltd. Website https://usonar.co.jp/
• Service Introduction Site https://usonar.co.jp/service/usonar/
• Case Studies Page (Implementation Examples) https://usonar.co.jp/case/

Note: Company names and product names mentioned are trademarks or registered trademarks of their respective companies.