Corporate News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake; hereinafter "the Company") has partnered with Relia Communications, Inc. (Headquarters: Shibuya-ku, Tokyo; President: Takashi Amino; hereinafter "Relia") to offer the Company's corporate lead AI scoring engine, "Rating 2.0," as an optional service for the "Relia Sales Support Package." By combining Relia's inside sales capabilities with the latest AI technology, the partnership aims to support the realization of sales DX. 
■ Background of the Partnership
While the COVID-19 pandemic accelerated the need for "inside sales"—a non-face-to-face sales approach utilizing phone, email, and online meetings—the needs of client companies have become increasingly diverse, leading to growing challenges in "selecting customer lists" for targeting.
The "Rating 2.0" service provided by our company utilizes "LBC," one of Japan's largest corporate databases, to automatically generate high-accuracy corporate lists using AI. Relia has over 10 years of experience in inside sales and has supported the strengthening of client companies' sales capabilities through know-how that combines contact center operations with sales approach skills. Both companies have partnered to achieve more efficient and high-quality sales activities, with the first step being the integration of "Rating 2.0" into the "Relia Sales Support Package."
■ Overview of the "Relia Sales Support Package"
This service supports the sales operations of B2B companies, ranging from lead acquisition and customer nurturing to customer success. Depending on their specific challenges, clients can choose from three plans: "Economy" for appointment setting, "Regular" for lead cultivation and continuous engagement, and "Premium" which also supports ABM (Account Based Marketing) and customer success. Furthermore, as an optional service, we provide list generation utilizing "Rating 2.0," powerfully supporting sales activities by enabling efficient approaches to high-probability customers.
▼ Overview of the "Relia Sales Support Package"
For service details, please visit Relia's service site, "Relia Success"
https://www.success.relia-group.com/service/insidesales
＜ About "Rating 2.0" ＞
Without identifying individuals, this service integrates various offline and online corporate attributes—such as corporate data (industry, revenue scale, number of employees, corporate affiliation, etc.) held by "LBC," one of Japan's largest corporate master databases, as well as tool adoption status, building attributes, department attributes, corporate characteristics, and online behavioral attributes (web browsing history, response history, and interests per company)—to determine high-precision lead scores for companies.
"Rating 2.0" https://usonar.co.jp/service/usonar/
＜ About Relia's Inside Sales ＞
Relia's inside sales demonstrate high performance at "Relia Sales Base," a specialized sales facility, by utilizing "proprietary sales-specific SFA" and a backbone of "over 130 training contents," while receiving support from "sales experts in each field," thereby contributing to the revenue growth of client companies' products and services.
＜ About Relia Communications, Inc. ＞
Since its founding in 1987, Relia Communications has contributed to the business growth of client companies through services tailored to the changing social environment and the increasingly sophisticated needs of consumers. With approximately 36,000 staff members across more than 60 locations in Japan and overseas, the company provides high-value-added services in contact center and back-office operations, combining long-cultivated human operational capabilities with the latest technology. Based on its operational expertise, the company aims to create new value through the "power to connect" client companies with consumers, striving for a better society.
Corporate URL https://www.relia-group.com/
Service Site "Relia Success" https://www.success.relia-group.com/
[Contact Information]
Relia Communications, Inc.
Corporate Communications Department
Iwamoto, Sakai
03-5351-7200 (Main)
* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.
* Rating 2.0, which was provided as an optional feature for Side Sonar (new subscriptions ended in February 2025), ceased new availability as of April 2025. Similar functionality has been succeeded by the AI List feature included in PLANSonar.
