Company News
uSonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Chairman: Nami Fukutomi; President: Katsuhito Nagatake), which supports corporate DX, sales, and marketing through its database, is pleased to announce the production of a new CM featuring the key message, "Sales, Now in the Data Generation." We aim to increase awareness of the "uSonar" brand among business professionals and convey the new vision of sales that uSonar proposes through this message. The CM features rising actors Yumemi Ishida and Yuka Nakashima, who make their first co-starring appearance as female sales professionals. The CM will air on taxi signage and office building elevator signage nationwide starting Monday, October 3rd. We hope you look forward to it.
■ Company Introduction and Background of CM Production
We are a provider of corporate databases. By connecting our database with those of our client companies, we support the resolution of challenges in DX, sales, and marketing. Following the adoption of our flagship service name, "uSonar," as our company name this past July, we planned our first CM to increase awareness of our company name and logo among the public.
Do you have an image of sales requiring guts and physical stamina? We believe that sales require data. We have received numerous testimonials from companies that have implemented our services, stating that their sales efficiency has transformed significantly. Because sales will remain vital in the future, we want to support the future of all sales professionals, regardless of generation or gender. We have infused this sentiment into the message, "Sales, Now in the Data Generation."
■ Story
A business district. Two female sales professionals touch up their makeup inside a taxi. They walk with smiles, exuding confidence. A businessman turns around, wondering why they are so confident. From the elevator to the hallway and the presentation room, the vast sea of data held by uSonar spreads out behind the two as they shine. uSonar. Connect your proprietary data to achieve results. One of Japan's largest databases, capable of identifying data down to the office unit. In the final scene, along with the copy "Sales, Now in the Data Generation," an impressive catchphrase is delivered by the two.
■ Main Cast
- Senior Sales Professional: Yumemi Ishida. Affiliated with Amuse. 22 years old, from Fukuoka Prefecture. Special skill: Rhythmic gymnastics. Began her career as an actor in 2021. Active in modeling, commercials, television dramas, films, and stage productions. https://www.amuse.co.jp/artist/A8909/index.html
- Junior Sales Professional: Yuka Nakashima. Affiliated with Hirata Office. 23 years old, from Aichi Prefecture. Special skill: Figure skating. Widely active in magazine modeling, films, music videos, and commercials. https://www.hirata-office.jp/talent_profile/woman/nakashima_yuuka.html
■ Broadcast Channels
- Taxi Signage / Elevator Signage: Starting October 3rd
uSonar will continue to support our customers' DX initiatives and data-driven sales and marketing efforts.
