Landscape Enhances Sales Tech (Intent Data) Capabilities by Integrating ITmedia's ABM Data into SideSonar and Meishi Sonar
— Expanding Lead Generation Functions Through the Utilization of Corporate Interest Data —

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Katsuhito Nagatake; hereinafter "Landscape"), which supports database marketing, announces that it has integrated "ABM Data" provided by ITmedia Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Toshiki Otsuki; hereinafter "ITmedia"), the operator of one of Japan's largest comprehensive IT information portals, "ITmedia," into its lead generation enhancement tools, "SideSonar" and "Meishi Sonar" (implemented on March 7, 2022).


"ABM Data" consists of corporate information (intent data) regarding companies that have viewed vendor content (downloaded materials and answered surveys) on the group of specialized IT/industrial media operated by ITmedia. As a list of companies that have become active in information gathering over the last three months, it allows for the rapid identification of companies with increasing purchasing needs by product category. By integrating this "ABM Data" into Landscape's "SideSonar" and "Meishi Sonar," we have expanded our lead generation functions and further strengthened the accuracy and freshness of our data.

■ Background of Enhancing Lead Generation Functions
While the market for MA (Marketing Automation) tools has expanded and ABM (Account-Based Marketing) has become more prevalent, lead generation has remained a challenge in the B2B sector. In the B2B marketing funnel, which requires a long period from information gathering to ordering, companies can be listed, but one reason for this challenge has been the difficulty in grasping the "moment a potential customer has a need," which is the key to acquiring business opportunities.

Therefore, Landscape has integrated an intent data mechanism into "SideSonar" and "Meishi Sonar" that can detect the degree of prospect interest, such as the timing of purchasing needs, which was previously difficult to grasp, by linking the "ABM Data" held by ITmedia with "LBC," Japan's largest corporate database held by Landscape.

By strengthening the lead generation functions of "SideSonar" and "Meishi Sonar," it is now possible to extract potential customers more accurately compared to other lead generation-related tools.
*Landscape's "SideSonar" and "Meishi Sonar" are the only third-party solutions that can link with ITmedia's "ABM Data" using the corporate database "LBC" and "Corporate Numbers."

■ About the Data Source of ABM Data
ABM Data is corporate information regarding companies that have viewed vendor content (downloaded materials and answered surveys) on the following group of specialized IT/industrial media operated by ITmedia.

＜About SideSonar＞
This is a lead generation enhancement tool that links "LBC," Japan's largest corporate database, with CRM/SFA. It enhances CRM/SFA functions such as searching and displaying corporate information, grasping approach status, supporting data registration, supporting data cleansing, and real-time display of companies accessing the website, thereby dramatically increasing the efficiency of sales activities.https://usonar.co.jp/service/usonar/#sidesonar

＜About Meishi Sonar＞
This is a business card management application that allows you to not only capture and share business cards exchanged during in-person or online meetings within your company, but also utilize intent data and information from LBC, Japan's largest corporate database covering 8.2 million locations. Business cards are digitized almost instantly using optical character recognition technology. By linking the read company with LBC, you can immediately refer to the latest information such as industry, sales, corporate number, building location, group affiliation, and press releases. Furthermore, you can freely search for the target company's commercial registration data, industry trends, news, and information on competitor companies.
https://meishisonar.jp/

Landscape will continue to leverage LBC, Japan's largest corporate database, to expand the lead generation capabilities of Side Sonar and Meishi Sonar.

About ITmedia
An internet-based media company providing information and services primarily in the technology sector. It is utilized by approximately 40 million unique browsers per month. The company operates numerous websites tailored to specific target audiences, including the comprehensive IT information portal ITmedia (https://www.itmedia.co.jp/), the comprehensive site for enterprise IT products Keyman's Net (https://kn.itmedia.co.jp/), and the problem-solving media for IT experts @IT (https://atmarkit.itmedia.co.jp/). It provides specialized content in various fields, focusing on IT and its adjacent areas, with speed and precision.

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.

* New subscriptions for Side Sonar ended in February 2025. Analysis and list creation functions have been integrated into PLANSonar, and CRM/SFA enhancement functions have been integrated into GuideSonar.

* The latest business card management application currently offered is mSonar. Meishi Sonar was the former name of mSonar prior to December 2023, or the name adopted for "THE Meishi Kanri Business" provided by NTT DATA NJK Corporation following the transfer of the service in December 2024.