Landscape Integrates ITmedia's ABM Data into SideSonar and Meishi Sonar to Strengthen Sales Tech (Intent Data) Capabilities
~ Expanding Lead Generation Functions Through the Utilization of Corporate Interest Data ~

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter "Landscape"), a company supporting database marketing, announces the integration of "ABM Data," provided by ITmedia Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Toshiki Otsuki; hereinafter "ITmedia"), which operates one of Japan's largest comprehensive IT information portals, "ITmedia," into its lead generation enhancement tools, "SideSonar" and "Meishi Sonar" (implemented on March 7, 2022).


"ABM Data" consists of corporate information (intent data) regarding companies that have viewed vendor content (downloaded materials and answered surveys) across IT and industrial specialized media operated by ITmedia. As a list of companies that have become active in information gathering over the past three months, it allows for the rapid identification of companies with increasing purchasing needs by product category. By integrating this "ABM Data" into Landscape's "SideSonar" and "Meishi Sonar," we have expanded our lead generation functions and further strengthened the accuracy and freshness of our data.

■ Background of Enhanced Lead Generation Features
While the market for MA (Marketing Automation) tools has expanded and ABM (Account-Based Marketing) has become more prevalent, lead generation has remained a challenge in the B2B sector. In the B2B marketing funnel, which requires a long period from initial information gathering to final order placement, companies can be listed for outreach; however, it has been difficult to identify the exact moment when a potential customer develops a specific need, which is the key to securing new business.

To address this, Landscape has integrated intent data into SideSonar and Meishi Sonar. By linking the ABM data held by ITmedia with LBC, Japan's largest corporate database held by Landscape, we can now detect purchase intent and other indicators of lead quality that were previously difficult to capture.

By enhancing the lead generation features of SideSonar and Meishi Sonar, it is now possible to extract potential customers more accurately compared to other lead generation tools.
* Landscape's SideSonar and Meishi Sonar are the only third-party solutions capable of linking with ITmedia's ABM data using the LBC corporate database and Corporate Numbers.

■ About the ABM Data Source
ABM data consists of corporate information collected from users who have viewed vendor content (downloaded materials or answered surveys) across the specialized IT and industrial media platforms operated by ITmedia listed below.

< About SideSonar >
This is a lead generation enhancement tool that integrates LBC, Japan's largest corporate database, with CRM/SFA systems. It significantly increases the efficiency of sales activities by enhancing CRM/SFA functions, including corporate information search and display, tracking of outreach status, data registration support, data cleansing support, and real-time display of companies accessing your website. https://usonar.co.jp/service/usonar/#sidesonar

< About Meishi Sonar >
This is a business card management application that allows you to not only capture and share business cards exchanged during in-person or online meetings but also leverage intent data and information from LBC, Japan's largest corporate database covering 8.2 million locations. Business cards are digitized almost instantly using optical character recognition technology. By linking the scanned company with LBC, you can immediately reference the latest information, including industry, annual revenue, Corporate Number, building location, corporate group relationships, and press releases. Furthermore, you can freely search for the target company's commercial registration data, industry trends, news, and information on competitors.
https://meishisonar.jp/

Landscape will continue to expand the lead generation features of SideSonar and Meishi Sonar by leveraging LBC, Japan's largest corporate database.

< About ITmedia >
An internet-focused media company that provides information and services centered on the technology sector. It is used by approximately 40 million unique browsers per month. The company operates numerous websites tailored to specific targets, including the comprehensive IT information portal ITmedia (https://www.itmedia.co.jp/), the comprehensive site for enterprise IT products Keyman's Net (https://kn.itmedia.co.jp/), and the problem-solving media for IT experts @IT (https://atmarkit.itmedia.co.jp/). It provides specialized content in each field, focusing on IT and its adjacent areas, as quickly as possible.

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

* New subscriptions for SideSonar ended in February 2025. Analysis and list creation functions have been integrated into PLANSonar, and CRM/SFA enhancement functions have been integrated into GuideSonar.

* The latest business card management application currently offered is mSonar. Meishi Sonar was the former name of mSonar prior to December 2023, or the name adopted for "THE Meishi Kanri Business" provided by NTT DATA NJK Corporation following the transfer of the service in December 2024.