Landscape Integrates ITmedia's ABM Data into SideSonar and Meishi Sonar to Strengthen Sales Tech (Intent Data) Capabilities
— Expanding Lead Generation Functions Through the Utilization of Corporate Interest and Intent Data —

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter "Landscape"), which supports database marketing, announces that it has integrated "ABM Data" provided by ITmedia Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Toshiki Otsuki; hereinafter "ITmedia"), which operates the comprehensive IT information portal "ITmedia," into its lead generation enhancement tools, "SideSonar" and "Meishi Sonar" (implemented on March 7, 2022).


"ABM Data" consists of corporate information (intent data) derived from users who have viewed vendor content (downloaded materials and answered surveys) on the specialized IT/industrial media groups operated by ITmedia. As a list of companies that have become active in information gathering over the past three months, it allows for the rapid identification of companies with increasing purchasing needs by product category. By integrating this "ABM Data" into Landscape's "SideSonar" and "Meishi Sonar," we have expanded our lead generation functions and further enhanced the accuracy and freshness of our data.

■ Background of Enhancing Lead Generation Functions
While the market for MA (Marketing Automation) tools has expanded and ABM (Account-Based Marketing) has become more prevalent, lead generation has remained a challenge in the B2B sector. In the B2B marketing funnel, which requires a long period from information gathering to ordering, companies can be listed, but one reason for this challenge has been the difficulty in identifying the "moment a potential customer develops a need," which is the key to winning deals.

Therefore, by linking the "ABM Data" held by ITmedia with "LBC," Japan's largest corporate database held by Landscape, we have integrated an intent data mechanism into "SideSonar" and "Meishi Sonar" that can detect the degree of prospect interest, such as the timing of purchasing needs, which was previously difficult to grasp.

By strengthening the lead generation functions of "SideSonar" and "Meishi Sonar," it is now possible to extract potential customers more accurately compared to other lead generation-related tools.
*Landscape's "SideSonar" and "Meishi Sonar" are the only third-party solutions that can link with ITmedia's "ABM Data" using the corporate database "LBC" and "Corporate Numbers."

■ About the Data Source of ABM Data
ABM Data is corporate information derived from users who have viewed vendor content (downloaded materials and answered surveys) on the following specialized IT/industrial media groups operated by ITmedia.

This is a lead generation enhancement tool that links CRM/SFA with "LBC," Japan's largest corporate database. It enhances CRM/SFA functions—such as searching and displaying corporate information, tracking approach status, supporting data registration, assisting with data cleansing, and displaying web-accessing companies in real-time—to dramatically increase the efficiency of sales activities.https://usonar.co.jp/service/usonar/#sidesonar

This is a business card management application that allows you to not only import and share business cards exchanged during in-person or online meetings but also utilize intent data and information from LBC, Japan's largest corporate database covering 8.2 million locations. Business cards are digitized almost instantly using optical character recognition (OCR) technology. By linking the read company information with LBC, you can immediately refer to the latest information, such as industry, revenue, corporate number, building location, group affiliations, and press releases. Furthermore, you can freely search for the target company's commercial registration data, industry trends, news, and information on competitors.
https://meishisonar.jp/

Landscape will continue to utilize "LBC," Japan's largest corporate database, to further expand the lead generation functions of "SideSonar" and "Meishi Sonar."

About ITmedia
An internet-based media company providing information and services primarily in the technology sector. It is utilized by approximately 40 million unique browsers monthly. The company operates numerous websites tailored to specific target audiences, including the comprehensive IT information portal ITmedia (https://www.itmedia.co.jp/), the comprehensive site for enterprise IT products Keyman's Net (https://kn.itmedia.co.jp/), and the problem-solving media for IT experts @IT (https://atmarkit.itmedia.co.jp/). It provides specialized content in each field, focusing on IT and its adjacent areas, with speed and precision.

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.

* New subscriptions for SideSonar ended in February 2025. Analysis and list creation functions have been integrated into PLANSonar, and CRM/SFA enhancement functions have been integrated into GuideSonar.

* The current business card management application is mSonar. Meishi Sonar was the former name of mSonar prior to December 2023, or the name adopted for THE Meishi Kanri Business provided by NTT DATA NJK Corporation following the service transfer in December 2024.