YDM Launches New Direct Mail Service "Rating2.0 x Trigger Dialog"
- Achieving Effective Approaches to Potential Customers Through AI Scoring Engine-Based Target Extraction and Personalized Direct Mail -

Yamato Dialog & Media Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Osamu Suzuki; hereinafter "YDM"), a joint venture between Yamato Holdings Co., Ltd. and Deutsche Post DHL, and Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Katsuhito Nagatake; hereinafter "Landscape") will launch a new direct mail service, "Rating2.0 x Trigger Dialog," on November 16. This service integrates YDM's personalized direct mail service, "Trigger Dialog," with Landscape's B2B lead potential AI scoring engine, "Rating2.0."

1. Background and Objectives
B2B approaches to corporate clients are broadly categorized into push-based (visits, phone calls, fax, direct mail, etc.) and pull-based (SEO, web advertising, social media, seminars, webinars, exhibitions, etc.) strategies. While push-based strategies like direct mail are effective for acquiring new corporate clients due to their short lead times, failing to precisely design "who" to target, "what" to offer, and "how" to appeal can lead to inefficient use of resources, time, and costs.
Furthermore, with many companies refraining from face-to-face sales due to the spread of COVID-19, emails are often deleted without being read. Consequently, physical direct mail is gaining renewed attention for its ability to deliver high impact when utilized effectively.
By integrating Landscape's B2B lead potential AI scoring engine, "Rating2.0," into YDM's personalized direct mail service, "Trigger Dialog" (launched in 2019), we enable effective approaches to target corporate clients through AI-driven extraction of "potential" customers and direct mail tailored to the industry, business type, and scale of the target companies.

2. Features of "Rating2.0 x Trigger Dialog"

(1) AI Extracts Potential Clients from Japan's Largest Corporate Database
Companies adopting "Rating2.0 x Trigger Dialog" can register their existing customer lists and transaction data into "Rating2.0." By leveraging Landscape's extensive corporate attribute database (industry, revenue scale, tool adoption status, building/department attributes, etc.) and analyzing website access frequency and browsing trends, the AI extracts high-potential corporate clients.

(2) Narrowing Down Potential High-Quality and Influential Target Companies
From the potential client data obtained through the analysis in (1), existing customers and competitors are excluded to narrow down the target list of potential new customers.

(3) Dispatch of Personalized Direct Mail
"Trigger Dialog" prints and sends direct mail featuring content and images tailored to the industry and revenue scale of the customers identified in (2). Personalized direct mail enhances visibility and leaves a lasting impression. Additionally, by sending direct mail only to high-quality and influential potential customers, unnecessary mailings are reduced.

3. Future Outlook
YDM and Landscape will continue to collaborate to provide marketing support that meets the needs of companies aiming to acquire new corporate clients.

Overview of Landscape

[Reference]
Rating 2.0 x Trigger Dialog Service Overview
http://www.ydm-trigger.jp/rating2-0_td/

[Contact Information]
[General Inquiries]
Yamato Transport Co., Ltd. Call Center
TEL: 0120-01-9625

[Media Inquiries]
Yamato Transport Co., Ltd. Corporate Communications Department
TEL: 03-3248-5822
Landscape Co., Ltd. Business Development Group
TEL: 03-5388-5300

* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

* Rating 2.0, provided as an optional feature for Side Sonar (new subscriptions ended in February 2025), was discontinued for new subscriptions as of April 2025. Similar functionality has been integrated into the AI List feature of PLANSonar.