Landscape's AI Scoring Engine, "Rating2.0," Integrates with MicroAd Plus's B2B-Focused Lead Generation Service, "BtoB Lead Generation"

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter "Landscape") announces that its corporate prospect AI scoring engine, "Rating2.0," has been integrated into "BtoB Lead Generation," a lead acquisition support service specialized for B2B companies in sectors such as manufacturing, information and communications, and SaaS, provided by MicroAd Plus, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yasutaka Doke; hereinafter "MicroAd Plus").

Traditionally, lead acquisition for B2B companies has relied on offline methods such as trade show exhibitions and seminar hosting. Recently, due to the impact of COVID-19, corporate marketing activities have rapidly shifted online, further increasing the demand for digital lead acquisition strategies among B2B companies struggling with new customer development.

Against this backdrop, MicroAd Plus has launched "BtoB Lead Generation," a service that leverages its expertise as an advertising agency to support lead acquisition through digital marketing. This service combines "Shirareru," a B2B advertising service previously provided by the MicroAd Group, with Landscape's "Rating2.0," which uses AI to score and identify high-motivation prospect companies that are similar to a company's existing offline and online customer lists.

■ "BtoB Lead Generation" Service Details
1. Discover Potential Customer Companies Based on Existing Corporate Lists and Site Visitor Data
By using existing corporate data, such as transaction records and lead information, as training data for "Rating2.0," we identify high-potential companies and combine this with site visitor data to discover potential customers for your outreach.

2. Operation of Major Web Advertising Media
Based on the customer company information obtained from the preliminary analysis in step 1, we manage advertisements across major web advertising platforms. This enables high-quality targeting on platforms including the "Shirareru" data platform. Additionally, we establish operational KPIs for each medium to optimize lead acquisition.

3. Improvement and Optimization of Sites and Landing Pages
To reduce bounce rates on advertising sites and landing pages and to establish a solid foundation for customer acquisition, we identify key issues and provide free reporting for operational improvements. New production orders are also available.

■ Click Here for Service Overview
https://www.microadplus.co.jp/btob

■ Click Here for Inquiries Regarding "BtoB Lead Generation"
https://www.microad.co.jp/contact/

About the Corporate Prospect AI Scoring Engine "Rating2.0"
This is a sales and marketing support tool that enables high-precision scoring of prospect companies by integrating various offline and online corporate attributes. These include corporate profile information linked to Japan's largest corporate master database built by Landscape (industry, revenue scale, number of employees, corporate affiliation, etc.), tool adoption status, building attributes, department attributes, corporate characteristics, and online behavioral attributes (web browsing history and response history by company, interests, etc.), all without identifying individuals. In addition to generating lists of high-potential companies through machine learning, it enables effective, target-specific digital marketing by automatically linking with various tools such as DSP advertising, Google Ads, and Facebook Ads.
https://usonar.co.jp/news/20201113_225.html

Moving forward, Landscape will continue to strive to support digital marketing that meets corporate needs in collaboration with various business partners, including MicroAd Plus.

About MicroAd Plus

* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.

* Rating 2.0, provided as an optional feature for SideSonar (new subscriptions ended in February 2025), was discontinued for new subscriptions as of April 2025. Similar functionality has been integrated into the AI List feature of PLANSonar.