MicroAd Plus's BtoB Lead Generation Service Integrates Landscape's AI Scoring Engine, Rating 2.0

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter "Landscape") is pleased to announce that its corporate prospect AI scoring engine, "Rating 2.0," has been integrated into "BtoB Lead Generation," a lead acquisition support service specialized for BtoB companies in the manufacturing, information and communications, and SaaS sectors, provided by MicroAd Plus, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yasutaka Doke; hereinafter "MicroAd Plus").

Traditionally, lead acquisition for BtoB companies has relied on offline methods such as trade show exhibitions and seminars. Recently, due to the impact of COVID-19, corporate marketing activities have rapidly shifted online, and the demand for digital measures to support lead acquisition for BtoB companies struggling with new customer development is increasing.

Against this backdrop, MicroAd Plus has launched "BtoB Lead Generation," a service that leverages the expertise it has cultivated as an advertising agency to support lead acquisition through digital marketing for BtoB companies. This service is a specialized solution that combines "Shirarel," an advertising service for BtoB companies provided by the MicroAd Group, with Landscape's "Rating 2.0," which uses AI to score and identify high-motivation prospect companies that are similar to a company's existing corporate list, regardless of whether they were acquired online or offline.

■ BtoB Lead Generation Service Details
1. Discover Potential Customers Based on Existing Corporate Lists and Site Visitor Information
By using existing corporate information, such as transaction data and lead information, as training data for "Rating 2.0," we identify high-potential companies and combine this with information on companies visiting your site to discover potential customers for your outreach.

2. Manage Major Web Advertising Media
Based on the customer company information obtained from the preliminary analysis in step 1, we manage advertisements across major web advertising media. This enables high-quality targeting on various web advertising platforms, including the data platform "Shirarel." We also establish operational KPIs for each medium to optimize lead acquisition.

3. Improve and Optimize Sites and Landing Pages
To reduce bounce rates on advertising sites and landing pages and to establish a solid foundation for attracting customers, we identify issues and provide free reporting for operational improvements. We are also available to accept orders for new site production.

■ Click Here for Service Overview
https://www.microadplus.co.jp/btob

Inquiries Regarding BtoB Lead Generation
https://www.microad.co.jp/contact/

About the B2B Lead AI Scoring Engine, Rating 2.0
This is a sales and marketing support tool that enables high-precision scoring of prospective companies by integrating various offline and online corporate attributes. These include corporate profile information (industry, revenue scale, number of employees, corporate affiliation, etc.) linked to the largest corporate master database in Japan built by Landscape without identifying individuals, as well as tool adoption status, building attributes, department attributes, corporate characteristics, and online corporate behavioral attributes (web browsing history and response history by company, and interests). By utilizing machine learning, it not only generates lists of high-potential companies but also achieves effective, targeted digital marketing through automatic integration with various tools such as DSP advertising, Google Ads, and Facebook Ads.
https://usonar.co.jp/news/20201113_225.html

Moving forward, Landscape will continue to strive to support digital marketing that meets corporate needs in collaboration with various business partners, including MicroAd Plus, Inc.

Overview of MicroAd Plus

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.

* Rating 2.0, provided as an optional feature for SideSonar (new subscriptions ended in February 2025), was discontinued for new subscriptions as of April 2025. Similar functionality has been integrated into the AI List feature of PLANSonar.