MicroAd Plus's B2B-Specialized Lead Generation Support Service
BtoB Lead Generation Integrates with Landscape's AI Scoring Engine Rating2.0

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter referred to as Landscape) is pleased to announce that its corporate prospect AI scoring engine, Rating2.0, has been integrated into BtoB Lead Generation, a lead generation support service specialized for B2B companies in sectors such as manufacturing, information and communications, and SaaS, provided by MicroAd Plus, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yasutaka Doke; hereinafter referred to as MicroAd Plus).

Traditionally, lead generation for B2B companies has relied on offline methods such as trade show exhibitions and seminars. Recently, due to the impact of COVID-19, corporate marketing activities have rapidly shifted online, and the demand for digital measures to support lead generation for B2B companies struggling with new customer acquisition is increasing significantly.

Against this backdrop, MicroAd Plus has launched BtoB Lead Generation, a service that leverages the expertise it has cultivated as an advertising agency to support lead generation through digital marketing for B2B companies. This service is a specialized solution for lead generation that combines Shirareru, an advertising service for B2B companies previously provided by the MicroAd Group, with Landscape's Rating2.0, which uses AI to score and identify high-motivation prospect companies that are similar to the corporate lists acquired in the past, regardless of whether they were obtained online or offline.

■ BtoB Lead Generation Service Details
1. Discover Potential Customer Companies Based on Existing Corporate Lists and Site Visitor Information
By using existing corporate information such as transaction data and lead information as training data and combining it with Rating2.0, we can identify high-potential companies and combine this with site visitor information to discover potential customer companies for outreach.

2. Manage Major Web Advertising Media
Based on the customer company information obtained from the preliminary analysis in step 1, we will manage advertisements across major web advertising media. This enables high-quality targeting on various web advertising media, including the data platform Shirareru. Additionally, we will establish operational KPIs for each medium to optimize lead generation.

3. Improve and Optimize Sites and Landing Pages
To reduce the bounce rate of advertising sites and landing pages and establish a solid foundation for customer acquisition, we provide free reporting to identify issues and improve operations. We can also accept orders for new site production.

■ Click Here for Service Overview
https://www.microadplus.co.jp/btob

■ Click Here for Inquiries Regarding BtoB Lead Generation
https://www.microad.co.jp/contact/

< About the Corporate Prospect AI Scoring Engine Rating2.0 >
This is a sales and marketing support tool that enables high-precision scoring of prospect companies by integrating various offline and online corporate attributes without identifying individuals. These attributes include corporate profile information linked to Japan's largest corporate master data built by Landscape (industry, sales scale, number of employees, corporate affiliation, etc.), tool adoption status, building attributes, department attributes, corporate characteristics, and online corporate behavioral attributes (web browsing history and response history by company, interests, etc.). In addition to generating lists of high-potential companies through machine learning, it enables effective digital marketing with identified targets by automatically linking with various tools such as DSP advertising, Google Ads, and Facebook Ads.
https://usonar.co.jp/news/20201113_225.html

Moving forward, Landscape will continue to strive to support digital marketing that meets corporate needs in collaboration with various business partners, including MicroAd Plus.

< Overview of MicroAd Plus >

* All company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.

* Rating 2.0, provided as an optional feature of Side Sonar (new subscriptions ended in February 2025), was discontinued for new subscriptions as of April 2025. Similar functionality has been integrated into the AI List feature of PLANSonar.