Product News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter "Landscape"), a company supporting database marketing, has launched "Rating 2.0," an AI scoring engine for corporate lead potential that utilizes "LBC," Japan's largest corporate master database.
By implementing "Rating 2.0," companies can integrate various offline and online data while protecting user privacy, enabling efficient sales and marketing activities that capture the latest trends of target companies through machine learning.
* "Rating 2.0" can be integrated into "uSonar," the customer data integration solution provided by Landscape.
■ What is the "Rating 2.0" AI Scoring Engine for Corporate Lead Potential?
"Rating 2.0" integrates various offline and online corporate attributes—such as corporate characteristics (industry, revenue scale, number of employees, corporate affiliation, etc.), tool adoption status, building attributes, department attributes, corporate features, and online behavioral attributes (web browsing history, response history, and interests by company)—to score and identify high-potential companies with high precision, all without identifying specific individuals.
■ Differences Between Conventional Corporate Scoring (1.0) and "Rating 2.0"
Conventional corporate scoring (1.0) relied on limited corporate information such as financial results, which posed the problem of scores remaining static.
"Rating 2.0" utilizes technology that integrates variables related to companies across both offline and online channels, allowing for the automatic and frequent updating of high-potential company lists. Corporate scores fluctuate in response to daily changes in corporate activity.
■ Use Cases for "Rating 2.0"
Beyond generating lists of high-potential companies through machine learning, "Rating 2.0" enables effective, targeted digital marketing by automatically linking with various web advertisements, including Google Ads, Facebook Ads, and DSP ads. It also supports data integration with marketing automation tools.
* By utilizing "Rating 2.0" scores, targeting precision has improved by 1.6 times compared to conventional targeting methods using standard corporate information. (Based on our company's performance data)
Landscape will continue to support the digital marketing efforts of B2B companies by leveraging "Rating 2.0" in collaboration with our business partners.
* We are currently seeking sales partners for "Rating 2.0," as well as integration partners for the "Rating 2.0" engine and tool-linking partners.
About the Corporate Master Data LBC
This is a corporate master database that assigns an 11-digit management code to approximately 8.2 million business locations across Japan, built by Landscape. LBC allows for the understanding of not only corporate attributes such as corporate numbers, industry types, and sales scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office relationships, through its corporate code system.
https://usonar.co.jp/service/lbc/
About the Customer Data Integration Solution uSonar
This is a cloud-based data integration tool that allows for the consolidation and management of various information related to customers. It is equipped with the know-how for cleansing data in various formats that Landscape has cultivated over many years, as well as our proprietary corporate master data, LBC. It enables integration with solutions such as CRM/SFA, business card management, Marketing Automation (MA), and DMP.
https://usonar.co.jp/en/service/usonar/
* Company names, product names, and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.
* Rating 2.0 was an optional feature of SideSonar (new service provision ended in February 2025) and its new provision was terminated as of April 2025. Similar functionality has been succeeded by the AI List feature included in PLANSonar.
