Corporate News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter "Landscape"), which supports database marketing, has launched "Rating 2.0," an AI scoring engine for corporate lead potential that utilizes "LBC," Japan's largest corporate master database.
By implementing "Rating 2.0," companies can integrate various offline and online data while protecting user privacy, and utilize machine learning to conduct efficient sales and marketing activities by grasping the latest trends of target companies.
* "Rating 2.0" can be implemented into "uSonar," the customer data integration solution provided by Landscape.
■ What Is the "Rating 2.0" AI Scoring Engine for Corporate Lead Potential?
"Rating 2.0" integrates various offline and online corporate attributes—such as corporate data held by "LBC" (industry, revenue scale, number of employees, corporate group structure, etc.), tool adoption status, building attributes, department attributes, corporate characteristics, and online behavioral attributes (Web browsing history and response history by company, interests, etc.)—to determine high-precision lead scores for companies.
■ Differences Between Conventional Corporate Scores (1.0) and "Rating 2.0"
Conventional corporate scores (1.0) from other companies were based on limited corporate information such as financial results, which posed the problem of remaining static.
"Rating 2.0" uses technology that integrates variables related to companies, both offline and online, allowing for the frequent automatic updating of high-potential company lists. Corporate scores fluctuate in response to daily changes in corporate activity.
■ Use Cases for "Rating 2.0"
"Rating 2.0" not only generates lists of high-potential companies through machine learning but also realizes effective, target-specific digital marketing by automatically linking with various Web advertisements such as Google Ads, Facebook Ads, and DSP ads. Data integration with marketing automation tools is also possible.
* By utilizing "Rating 2.0" scores, targeting accuracy has improved by 1.6 times compared to targeting using conventional corporate information. (Based on our company's performance)
Landscape will continue to support the digital marketing of B2B companies by utilizing "Rating 2.0" in collaboration with business partners.
* We are currently seeking sales partners for "Rating 2.0," embedded partners utilizing the "Rating 2.0" engine, and tool integration partners.
< About the Corporate Master Database "LBC" >
This is a corporate master database built by Landscape that assigns an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the understanding of not only corporate attributes such as corporate numbers, industries, and revenue scales, but also corporate relationships, including capital ties between parent and subsidiary companies and headquarters-branch relationships, through its corporate code system.
https://usonar.co.jp/service/lbc/
About the Customer Data Integration Solution uSonar
uSonar is a cloud-based data integration tool that enables the consolidation and management of various customer-related information. It incorporates the expertise Landscape has cultivated over many years in cleansing data across diverse formats, as well as our proprietary corporate master data, LBC. It supports seamless integration with CRM/SFA, business card management, Marketing Automation (MA), DMP, and other solutions.
https://usonar.co.jp/service/usonar/
* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.
* Rating 2.0 was an optional feature of SideSonar (new subscriptions ended in February 2025) and was discontinued for new subscriptions as of April 2025. Similar functionality has been integrated into the AI List feature of PLANSonar.
