Company News
Landscape, Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter referred to as Landscape), a company supporting database marketing, has launched "Rating 2.0," an AI scoring engine for corporate lead potential that utilizes "LBC," Japan's largest corporate master database.
By implementing "Rating 2.0," companies can integrate various offline and online data while protecting user privacy, enabling efficient sales and marketing activities that capture the latest trends of target companies.
* "Rating 2.0" can be integrated into "uSonar," the customer data integration solution provided by Landscape.
■ What Is the Corporate Prospect AI Scoring Engine "Rating2.0"?
"Rating2.0" integrates various offline and online corporate attributes—such as industry, revenue scale, number of employees, corporate hierarchy, tool adoption status, building attributes, department attributes, corporate characteristics, and online behavioral attributes (e.g., web browsing history and response history by company)—held by "LBC," Japan's largest corporate master database, to identify high-potential companies with high-precision scores without identifying individuals.
■ Differences Between Conventional Corporate Scoring (1.0) and "Rating2.0"
Conventional corporate scoring (1.0) relied on limited corporate information such as financial results, which posed the problem of infrequent updates.
"Rating2.0" utilizes technology that integrates variables related to companies, both offline and online, allowing for the automatic and frequent updating of high-potential company lists. Corporate scores are designed to fluctuate in response to daily changes in corporate activity.
■ Use Cases for "Rating2.0"
Beyond generating high-potential company lists through machine learning, "Rating2.0" enables effective, targeted digital marketing by automatically linking with various web advertisements, including Google Ads, Facebook Ads, and DSP ads. Data integration with marketing automation tools is also available.
* By utilizing "Rating2.0" scores, targeting precision has improved by 1.6 times compared to targeting using conventional corporate information. (Based on our company's performance)
Landscape will continue to support B2B digital marketing using "Rating2.0" in collaboration with our business partners.
* We are currently seeking sales partners for "Rating2.0," embedded partners utilizing the "Rating2.0" engine, and tool integration partners.
< About the Corporate Master Database "LBC" >
This is a corporate master database constructed by Landscape, assigning an 11-digit management code to business locations across Japan (approximately 8.2 million locations). "LBC" allows for the understanding of not only corporate attributes such as corporate numbers, industries, and revenue scales, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office relationships, through its corporate code system.
https://usonar.co.jp/service/lbc/
< About the Customer Data Integration Solution "uSonar" >
This is a cloud-based data integration tool that allows for the integration and management of various information related to customers. It is equipped with the know-how for cleansing data in various formats that Landscape has cultivated over many years, as well as our self-constructed corporate master database, "LBC." It supports integration with solutions such as CRM/SFA, business card management, MA (Marketing Automation), and DMP.
https://usonar.co.jp/en/service/usonar/
* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.
* Rating2.0 was an optional feature of SideSonar (new provision ended in February 2025) and its new provision ended as of April 2025. Similar functionality has been succeeded by the AI list feature included in PLANSonar.
