Enhancing Data Utilization Features to Support DAC in the Post-Cookie Era

Landscape supports the expansion of segments for effective advertising distribution services that do not rely on third-party cookies by utilizing our corporate master data, LBC, for the AudienceOne® DMP and MarketOne® DSP provided by Digital Advertising Consortium Inc.

Recently, privacy protection for consumers has become a critical issue for companies. Following the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, the amended Act on the Protection of Personal Information was enacted in Japan on June 5, 2020, creating a strong demand for ethics and appropriateness when handling personal information and cookies.

Landscape will continue to actively engage in the development and functional enhancement of solutions that support corporate marketing activities and data utilization while maintaining a focus on privacy protection.

For more details, please refer to the DAC press release.
https://www.dac.co.jp/index.php/press/2020/20200624_aone_postcookie

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