DAC Enhances Data Utilization Features for the Post-Cookie Era

Landscape supports the expansion of segments for effective advertising delivery services by utilizing "LBC," our corporate master data that does not rely on third-party cookies, to address the upcoming post-cookie era within the DMP "AudienceOne®" and DSP "MarketOne®" provided by Digital Advertising Consortium Inc.

Recently, consideration for consumer privacy protection has become a critical issue for companies. Following the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, the amended Act on the Protection of Personal Information was enacted in Japan on June 5, 2020, creating a strong demand for ethics and appropriateness when handling personal information and cookies.

Landscape will continue to actively engage in the development and functional enhancement of solutions that support corporate marketing activities and data utilization while maintaining a commitment to privacy protection.

For more details, please check the DAC press release.
https://www.dac.co.jp/index.php/press/2020/20200624_aone_postcookie

*Company names and product names mentioned are trademarks or registered trademarks of their respective companies.

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