Visualizing the Characteristics of Post-Baby Boomer Juniors with Financial Assets of 100 Million Yen or More
Sales Launch for the "Young Affluent Lifestyle Research Report"

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhito Nagatake; hereinafter "Landscape"), a company supporting database marketing, launched the "Young Affluent Lifestyle Research Report" on May 27, 2020. This report summarizes the survey results of young affluent individuals born after 1971 (in their 20s to 40s) who hold financial assets of 100 million yen or more.

A 51-item questionnaire survey was conducted from March 16 to March 22, 2020, targeting young affluent individuals (post-baby boomer juniors), including company executives nationwide. The lifestyle research report was created based on the responses of 1,058 individuals who hold financial assets of 100 million yen or more. It serves as a valuable resource for understanding the life consciousness and lifestyles of young affluent individuals who possess different values compared to traditional affluent groups.

This report provides content that can be widely utilized by companies currently engaged in business for the affluent, companies planning to enter the affluent market, as well as research institutes and think tanks. By understanding the values and consumption patterns of young affluent individuals through this report, we believe companies can expand their business targeting the affluent, thereby significantly stimulating the economy.

Furthermore, it is possible to cross-reference these survey results with the attribute information of company executives held in our corporate master data, "LBC." As a result, it is possible to estimate the lifestyles of company executives and predict trends in their management decisions, which can also be utilized as extraction criteria for target lists. We will continue to promote the utilization of data on the affluent in both B2C and B2B businesses.

Main Survey Items

[Format]
A4 Size, 116 Pages

[Price]
800,000 JPY (Excluding Tax)

[Option: Customer Data Analysis Service]
We provide a service that analyzes client company customer data by cross-referencing it with Landscape's affluent consumer database. By utilizing this service, client companies can enrich their customer lists and visualize customers with higher potential.

This database identifies 2.1 million affluent individuals with an estimated net worth of 100 million yen or more. It is built using a proprietary logic that leverages occupational attributes, residential attributes, and unique characteristics of the affluent class, derived from the 95 million-record consumer database "IDB" maintained by Landscape. The data is categorized into four segments based on estimated assets.

This is a corporate master database that assigns an 11-digit management code to approximately 8.2 million business locations across Japan, built by Landscape. "LBC" allows for the understanding of not only corporate attributes such as corporate numbers, industry types, and revenue scale, but also corporate hierarchies, including capital relationships between parent and subsidiary companies, as well as headquarters and branch office relationships, through its corporate code system.
https://usonar.co.jp/service/lbc/

Landscape will continue to support the expansion of our clients' affluent-focused businesses by leveraging our affluent consumer database.

*Company names and product names mentioned are trademarks or registered trademarks of their respective companies.