Company News
Regional banks utilize external databases for high-net-worth sales, combining them with depositor information to perform advanced customer analysis for optimal proposals.
Discovering and Cultivating "Hidden High-Net-Worth Individuals"
Regional banks are utilizing a high-net-worth database built by Landscape (Tokyo). Based on public information and interviews, the company has identified 2.1 million high-net-worth individuals with financial assets of 100 million yen or more. They assign scores based on professional attributes and other factors, categorize them into four ranks according to asset size, and utilize this data for analysis.
It is common for regional banks to identify wealthy individuals based on their own deposit balances and conduct sales activities accordingly. However, this method alone cannot identify "hidden high-net-worth individuals" who have small balances at the bank but hold significant assets at other institutions. While banks engage in new business development through advertising, seminars, and referral sales, these methods have been criticized for poor cost-effectiveness and efficiency. Landscape's database addresses these challenges by...
Please check the details on the financial IT media "digital FIT".
https://fit.nikkin.co.jp/post/detail/hl0345#
*Company names and product names mentioned are trademarks or registered trademarks of their respective companies.
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Information regarding high-net-worth marketing and senior marketing has been transferred to the following Noblestate.com site.
https://www.noblestate.com/
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