Our "High-Net-Worth Data" was featured in "digital FIT," a financial IT media outlet by The Japan Financial News Co., Ltd.

Regional banks leverage external databases for high-net-worth sales, combining them with depositor information to provide optimal proposals through advanced customer analysis.

Discovering and Cultivating "Hidden High-Net-Worth Individuals"
Regional banks are utilizing a high-net-worth database constructed by Landscape (Tokyo). Based on public information and interviews, the company has identified 2.1 million high-net-worth individuals with financial assets of 100 million yen or more. By assigning scores based on professional attributes and other factors, they categorize individuals into four ranks according to asset size for use in analysis.

It is common for regional banks to identify wealthy individuals based on their own deposit balances and conduct sales activities accordingly. However, this method fails to identify "hidden high-net-worth individuals" who may have low balances at the bank but hold significant assets elsewhere. While banks engage in new business development through advertising, seminars, and referrals, these methods have been criticized for poor cost-effectiveness and efficiency. The Landscape database addresses these challenges by...

Please check the details on the financial IT media "digital FIT".
https://fit.nikkin.co.jp/post/detail/hl0345#

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