Our High-Net-Worth Data Was Featured in the Financial IT Media "digital FIT" by The Japan Financial News Co., Ltd.

Regional Banks Utilize External Databases for High-Net-Worth Client Sales, Combining Deposit Data with Advanced Customer Analysis for Optimal Proposals

Uncovering and Developing "Hidden High-Net-Worth Individuals"
Regional banks are utilizing a high-net-worth database constructed by Landscape (Tokyo). Based on public information and interviews, the company has identified 2.1 million high-net-worth individuals with financial assets of 100 million yen or more. They assign scores based on professional attributes and other factors, categorize them into four ranks according to asset size, and utilize this data for analysis.

It is common for regional banks to identify wealthy individuals based on their own deposit balances and conduct sales activities accordingly. However, this method fails to identify "hidden high-net-worth individuals" who may have low deposit balances at the bank but hold significant assets elsewhere. While banks engage in new client acquisition through advertising, seminars, and referrals, these methods have been criticized for poor cost-effectiveness and efficiency. The Landscape database addresses these challenges by...

Please check the details on the financial IT media "digital FIT".
https://fit.nikkin.co.jp/post/detail/hl0345#

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