44.3% of B2B Corporate Representatives Report Issues with Managing Customer and Prospect Data
~Survey Results on the Current State of Customer Data Management and Utilization in B2B Companies~

Landscape, Inc. (Headquarters: Shinjuku-ku, Tokyo; President and COO: Katsuhito Nagatake; hereinafter "Landscape"), a provider of database marketing support, has conducted a survey on the management of customer and prospect data to clarify the current state of customer data management and customer acquisition efforts within B2B companies.

■ Trends in Awareness Regarding Customer Data Management and Utilization
A total of 44.3% of respondents indicated that they feel there are "significant issues" or "some issues" regarding the management of customer and prospect data at their workplace. This reveals that nearly half of the respondents have some level of concern regarding their company's data management practices.
Conversely, only 19.3% of respondents stated that they feel there are "almost no issues" or "no issues at all."
Furthermore, a cross-tabulation by annual revenue scale showed an increasing trend in the percentage of respondents who feel there are "significant issues" or "some issues" as the revenue scale of the company grows.

In addition, this survey clarifies the following points:
- Do you feel there are issues with the current state of customer data management?
- What are the specific issues regarding customer data management?
- What tools or methods are used to manage customer data?
- What problems arise when using tools such as Excel?
- Are you satisfied with the current utilization of CRM/SFA systems?
- What results are expected from utilizing CRM/SFA systems?

■ Survey Overview