44.3% of B2B Professionals Report Issues with Managing Customer and Prospect Data
— Survey Report on the Current State of Customer Data Management and Utilization in B2B Companies —

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and COO: Katsuhito Nagatake; hereinafter "Landscape"), a provider of database marketing support, has conducted a survey on the management and utilization of customer and prospect data to clarify the current state of customer acquisition and data management practices within B2B companies.

■ Trends in Awareness Regarding Customer Data Management and Utilization
A total of 44.3% of respondents indicated that they feel there are "significant issues" or "some issues" with how their company manages customer and prospect data. This reveals that nearly half of the professionals surveyed are concerned about the state of data management at their workplaces.
Conversely, only 19.3% of respondents stated that they feel there are "almost no issues" or "no issues at all."
Furthermore, a cross-tabulation by annual revenue scale showed that the percentage of respondents reporting "significant issues" or "some issues" tends to increase as the company's revenue scale grows.

In addition, this survey clarifies the following points:
- Do you feel there are issues with the current state of customer data management?
- What are the specific issues regarding customer data management?
- What tools or methods are used to manage customer data?
- What problems arise when using tools such as Excel?
- Are you satisfied with the current utilization of CRM/SFA systems?
- What results do you expect from utilizing CRM/SFA systems?

Survey Overview