Landscape Enters into a Business Alliance with Cerak, a Salesforce Consulting Firm
~ Launching Support Services by Experts Proficient in Salesforce and uSonar ~

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), which supports database marketing, announces that it has entered into a business alliance with Cerak Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Tatsumi Miyazaki; Tokyo Stock Exchange First Section (Securities Code: 6199); hereinafter "Cerak"), a company providing Salesforce consulting, operation, and adoption support.

Cerak possesses a large number of engineers specialized in the operation and adoption support of Salesforce, a cloud-based sales support system provided by Salesforce.com, and has established a system capable of providing detailed support and consulting, such as on-demand support that can be requested for the necessary duration at the necessary time. Landscape supports the unification of customer data through its customer data integration solution, uSonar, which is equipped with LBC, Japan's largest corporate master database. uSonar integrates with Salesforce to automatically unify and maintain account data within the platform.

Recently, in order to promote work-style reform, an increasing number of companies are introducing sales support systems such as Salesforce to improve operational efficiency. There is also a growing need to effectively utilize account data organized by uSonar, which is provided by Landscape.

However, the following challenges exist, creating a need for operational support:
1. Most Salesforce administrators at companies hold concurrent positions, leaving them with limited time for management.
2. Due to a lack of know-how and knowledge, companies are unable to fully utilize Salesforce and uSonar.
3. Managing fields within Salesforce, which is necessary when integrating Salesforce and uSonar, is time-consuming.

Through this business alliance, uSonar users who utilize Salesforce will be able to leverage operation and adoption support services provided by Cerak administrators who are well-versed in both Salesforce and uSonar whenever needed.
Moving forward, both companies will continue to support the realization of work-style reform that leads to improved sales productivity.

About the Customer Data Integration Solution uSonar
uSonar is a cloud-based data integration tool that allows for the integration and management of various information related to customers. It is equipped with the know-how for cleansing data in various formats that Landscape has cultivated over many years, as well as the proprietary corporate master database LBC. It can be integrated with solutions such as CRM/SFA, business card management, Marketing Automation (MA), and DMP.
https://usonar.co.jp/service/usonar/

About Cerak

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