Landscape Forms Business Alliance with Salesforce Consulting Firm Seraku
— Launching Support Services by Experts Proficient in Salesforce and uSonar —

Landscape, a company supporting database marketing (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), announces a business alliance with Seraku Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Tatsumi Miyazaki; Tokyo Stock Exchange First Section (Securities Code: 6199); hereinafter "Seraku"), which provides consulting, operation, and adoption support for Salesforce.

Seraku possesses a large number of engineers specialized in the operation and adoption support of Salesforce, a cloud-based sales support system provided by Salesforce.com, and has established a structure capable of providing detailed support and consulting, such as on-demand "on-site" support. Landscape supports the unification of customer data through its customer data integration solution, uSonar, which is equipped with LBC, Japan's largest corporate master database. uSonar integrates with Salesforce to automatically unify and maintain account data within the platform.

Recently, to promote work-style reform, an increasing number of companies are introducing sales support systems like Salesforce to improve operational efficiency. Furthermore, there is a growing need to effectively utilize account data organized by Landscape's uSonar.

However, the following challenges exist, creating a demand for operational support:
1. Salesforce administrators at many companies hold concurrent roles, often leaving them with limited time for system management.
2. A lack of know-how and knowledge prevents companies from fully leveraging Salesforce and uSonar.
3. Managing fields within Salesforce, which is necessary for integrating Salesforce and uSonar, is time-consuming.

Through this business partnership, uSonar users leveraging Salesforce can now utilize operational and adoption support services provided by Cerak administrators who are experts in both Salesforce and uSonar whenever needed.
Moving forward, both companies will support the realization of work-style reforms that drive improvements in sales productivity.

About the Customer Data Integration Solution uSonar
uSonar is a cloud-based data integration tool that allows for the consolidation and management of various customer-related information. It incorporates Landscape's long-standing expertise in cleansing data across diverse formats, as well as our proprietary corporate master database, LBC. It enables seamless integration with solutions such as CRM/SFA, business card management, Marketing Automation (MA), and DMP.
https://usonar.co.jp/service/usonar/

Company Overview of Cerak

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