Yahoo Japan Corporation's ABM (Account-Based Marketing) Case Study Featured in Nikkei Business

A case study on Yahoo Japan Corporation's implementation of ABM (Account-Based Marketing), utilizing Landscape's corporate master data "LBC" and customer data integration solution "uSonar," was featured in the "2018 Sales & Marketing" section of Nikkei Business (Nikkei BP).

■ Title
Yahoo Japan's B2B Conversion Rate Increased Sevenfold! Maximizing Sales and Marketing Effectiveness Through Account-Based Marketing (ABM)

■ Featured Page
http://special.nikkeibp.co.jp/atclh/NBO/17/tmedia1121/landscape/

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