Yahoo Japan Corporation's ABM (Account-Based Marketing) Case Study Featured in Nikkei Business

The ABM (Account-Based Marketing) case study of Yahoo Japan Corporation, which utilizes the corporate master data LBC and the customer data integration solution uSonar provided by Landscape, was featured in the 2018 Sales & Marketing issue of Nikkei Business (Nikkei BP).

■ Title
Yahoo Japan's B2B Customer Conversion Rate Increases Sevenfold! Maximizing Sales and Marketing Effectiveness Through Account-Based Marketing (ABM)

■ Featured Page
http://special.nikkeibp.co.jp/atclh/NBO/17/tmedia1121/landscape/

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