Featured in the Latest Market Research Report by Yano Research Institute
- 2017 DMP/MA Market: Current Status and Business Outlook of the Digital Marketing Market -

Landscape, which provides database marketing support utilizing Japan's largest corporate master database (8.2 million locations), has been featured in the Yano Research Institute's market research report, "2017 DMP/MA Market: Current Status and Business Outlook of the Digital Marketing Market."

■ Key Points of the Market Research Report
- The market size is on an upward trend due to the shift of all marketing initiatives toward experiential models and the transition of consumer purchasing behavior from the AIDMA model to the AISAS model, making pre-purchase online experiences increasingly important.

- In addition to surveying the adoption intent for DMP and MA based on user company questionnaires conducted by Yano Research Institute and data from the Cabinet Office, the report touches upon the utilization of IoT data and personal data, expectations for personal data stores and information banks, and the application of AI.

- Since pre- and post-implementation support serves as a differentiator for DMP/MA, the report includes interviews with consulting service providers. Furthermore, because data cleaning is unavoidable when executing digital marketing initiatives, the report also includes interviews with database marketing support providers.

Please check the following for details.
https://www.yano.co.jp/market_reports/C59115700

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