Corporate News
Landscape, which provides database marketing support utilizing Japan's largest corporate master database (8.2 million locations), has been featured in the Yano Research Institute's market research report, "2017 DMP/MA Market: Current Status and Business Outlook for the Digital Marketing Market."
■ Key Points of the Market Research Report
- The market size is on an upward trend, driven by the shift of all marketing initiatives toward experiential models and the evolution of consumer purchasing behavior from the AIDMA model to the AISAS model, which increases the importance of pre-purchase online experiences.
- The report examines the willingness to adopt DMP and MA based on user company surveys conducted by Yano Research Institute and data from the Cabinet Office. It also covers the utilization of IoT data and personal data, expectations for personal data stores and information banks, and the application of AI.
- Since pre- and post-implementation support serves as a key differentiator for DMP/MA, the report includes interviews with consulting service providers. Additionally, it features interviews with database marketing support providers, as data cleaning is an unavoidable necessity when executing digital marketing initiatives.
For more details, please check the following link:
https://www.yano.co.jp/market_reports/C59115700
* Company names and product names mentioned are trademarks or registered trademarks of their respective companies.
