Corporate News
Full Speed Inc. (Headquarters: Shibuya-ku, Tokyo; President: Koichi Tomomatsu; hereinafter "Full Speed"), a company engaged in ad technology development and internet marketing, has integrated its data with LBC, Japan's largest corporate master data provided by Landscape (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "Landscape"), to enhance the office targeting data of ADMATRIX DSP.
Through this integration with LBC, the number of segments available for "Office Targeting Delivery" in ADMATRIX DSP will increase by 300%. From the perspective of Account-Based Marketing (ABM), which has been gaining attention recently, this integration enables corporate-specific ad delivery based on LBC's corporate hierarchy codes. This also allows for higher-precision ad delivery for the proprietary targeting methods that Full Speed has traditionally offered.
ADMATRIX DSP is a system that utilizes vast cloud computing power and big data analysis technology to identify user attributes in real-time and display appropriate advertisements. Through data integration with external companies, it has realized unique targeting methods such as office (industry/company-specific) delivery and weather-based delivery, and is steadily expanding its services.
http://admatrix-tech.com/dsp/lp/
This is a corporate master data set built by Landscape that assigns an 11-digit management code to business locations across Japan (approximately 8.2 million locations). LBC not only includes corporate attributes such as corporate numbers, industries, sales scale, and IP addresses, but also allows for the understanding of corporate hierarchies, such as parent-subsidiary relationships and headquarters-branch relationships, through its corporate code system. By matching client data with LBC, it enables precise targeted advertising that excludes existing clients.
https://usonar.co.jp/service/lbc/
| Company Name | Full Speed Inc. |
| Location | 8F E-Space Tower, 3-6 Maruyamacho, Shibuya-ku, Tokyo |
| Representative | Koichi Tomomatsu, President and Representative Director |
| Established | January 4, 2001 |
| Capital | 898 Million JPY (As of April 30, 2017) |
| Business Description | Internet Marketing Business, Ad Technology Business, and Others |
| URL | https://www.fullspeed.co.jp/ |
*Company names, product names, and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.
