ADMATRIX DSP Proprietary Targeting Accuracy Enhanced by 300%
— Strengthening Office Targeting Data Through Integration with Japan's Largest Corporate Master Data, LBC —

Full Speed Inc. (Headquarters: Shibuya-ku, Tokyo; President: Koichi Tomomatsu; hereinafter "Full Speed"), which develops ad technology and conducts internet marketing business, has enhanced the office targeting data of "ADMATRIX DSP" by integrating it with "LBC," Japan's largest corporate master data provided by Landscape (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "Landscape").

Through this integration with LBC, the number of segments available for "Office Targeting Delivery" in ADMATRIX DSP will increase by 300%. From the perspective of Account-Based Marketing (ABM), which is gaining significant attention, this integration with LBC enables corporate-specific ad delivery based on LBC's corporate hierarchy codes. This also allows for higher-precision ad delivery for the proprietary targeting methods that Full Speed has been offering.

About ADMATRIX DSP
ADMATRIX DSP is a system that utilizes vast cloud computing power and big data analysis technology to identify user attributes in real time and display appropriate advertisements. Through data integration with external companies, it has realized unique targeting methods such as office (industry/company-specific) delivery and weather-based delivery, and is steadily expanding its services.
http://admatrix-tech.com/dsp/lp/

About the Corporate Master Data "LBC"
LBC is a corporate master data set built by Landscape, assigning an 11-digit management code to approximately 8.2 million business locations across Japan. Beyond corporate attributes such as Corporate Numbers, industry types, revenue scale, and IP addresses, "LBC" utilizes a corporate code system to track capital relationships, such as parent-subsidiary structures, as well as headquarters and branch office hierarchies. By matching your client data with "LBC," you can enable precise targeted advertising that excludes existing clients.
https://usonar.co.jp/service/lbc/

About Full Speed Inc.

* Company names and product names mentioned herein are trademarks or registered trademarks of their respective companies.