Corporate News
Full Speed Inc. (Headquarters: Shibuya-ku, Tokyo; President: Koichi Tomomatsu; hereinafter "Full Speed"), which engages in ad technology development and internet marketing, has integrated its data with the LBC corporate master data provided by Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "Landscape"), the largest of its kind in Japan, to enhance the office targeting data of ADMATRIX DSP.
Through this integration with LBC, the number of segments available for "Office Targeting Delivery" in ADMATRIX DSP has been increased by 300%. From the perspective of Account-Based Marketing (ABM), which is gaining significant attention, this connection and integration with LBC enables targeted ad delivery based on LBC's corporate hierarchy codes. This also allows for higher-precision ad delivery for the proprietary targeting methods that Full Speed has traditionally offered.
ADMATRIX DSP is a system that utilizes vast cloud computing power and big data analysis technology to identify user attributes in real-time and display appropriate advertisements. Through data integration with external companies, it achieves unique targeting methods such as office (industry/company-specific) delivery and weather-based delivery, and is steadily expanding its services.
http://admatrix-tech.com/dsp/lp/
LBC is a corporate master data set built by Landscape that assigns an 11-digit management code to business locations across Japan (approximately 8.2 million locations). LBC not only provides corporate attributes such as corporate numbers, industries, sales scale, and IP addresses, but also allows for the understanding of corporate hierarchies, including capital relationships between parent and subsidiary companies and headquarters-branch relationships, through its corporate code system. By matching client data with LBC, it enables precise targeted advertising that excludes existing clients.
https://usonar.co.jp/service/lbc/
| Company Name | Full Speed Inc. |
| Location | E-Space Tower 8F, 3-6 Maruyamacho, Shibuya-ku, Tokyo |
| Representative | Koichi Tomomatsu, President and Representative Director |
| Established | January 4, 2001 |
| Capital | 898 Million JPY (As of April 30, 2017) |
| Business Description | Internet Marketing Business, Ad Technology Business, and Others |
| URL | https://www.fullspeed.co.jp/ |
* All company names and product names mentioned are trademarks or registered trademarks of their respective companies.
