President and CEO Nami Fukutomi Featured as a Guest Speaker on Professor Hideo Yamada's Program on BBT ch, Supervised by Kenichi Ohmae

President and CEO Nami Fukutomi appeared as a guest speaker on BBT ch (Business Breakthrough Channel), which is supervised by world-renowned management consultant Kenichi Ohmae.

■ Overview of Professor Hideo Yamada's BBT Program: "Competitive Strategy Without Competition"
Japanese companies have been exhausted by intense, homogeneous competition domestically and have faced long-term declines in profit margins due to cost competition from emerging market firms globally. However, companies that enjoy high profit margins possess a mechanism within their strategy that avoids competition with others. To avoid competition, it is necessary for companies to either "differentiate" or "coexist" with industry leaders. This program demonstrates that for companies to survive, they must move away from sales and market share competition to create a state of "non-competition" to generate profit. It presents various strategies for non-competition and offers insights that viewers can apply to their own organizations.

■ Details

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