President and CEO Nami Fukutomi appeared as a guest on Professor Hideo Yamada's program on BBT ch, supervised by Kenichi Ohmae

President and CEO Nami Fukutomi appeared as a guest on the BBT ch (Business Breakthrough Channel), which is supervised by world-renowned management consultant Kenichi Ohmae.

■ Overview of Professor Hideo Yamada's BBT Program: "Competitive Strategy Without Competition"
Japanese companies have been exhausted by intense homogeneous competition domestically and have faced cost competition from emerging market companies globally, leading to a long-term decline in profit margins. However, companies that enjoy high profit margins possess a mechanism somewhere in their strategy that allows them to "avoid competing with others." To avoid competition, it is necessary to "coexist" or "differentiate" from industry leaders. This program demonstrates that companies cannot survive without generating profits by creating a "non-competitive state" rather than engaging in sales or market share competition. It presents various non-competitive strategies and offers insights that viewers can apply to their own companies.

■ Details

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