President and Representative Director Nami Fukutomi appeared as a guest on Professor Hideo Yamada's program on BBT ch, which is supervised by Kenichi Ohmae.

President and Representative Director Nami Fukutomi appeared as a guest on BBT ch (Business Breakthrough Channel), which is supervised by world-renowned management consultant Kenichi Ohmae.

■ Overview of Professor Hideo Yamada's BBT Program: Competitive Strategy Without Competition
Japanese companies have been exhausted by intense, homogeneous competition domestically and have faced cost-based competition from emerging market firms globally, leading to a long-term decline in profit margins. However, companies that enjoy high profit margins possess a mechanism somewhere in their strategy that avoids competing with others. To avoid competition, it is necessary to either differentiate or coexist with industry leaders. This program demonstrates that for companies to survive, they must move beyond sales and market share competition to create a state of non-competition and generate sustainable revenue. It presents various non-competitive strategies and offers insights that viewers can apply to their own organizations.

■ Details

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