How to Build an Integration Platform in a Short Period Without Consolidating Databases: Data Management Supporting HULFT Sales Promotion

An interview article has been published on ITpro Marketing featuring how Saison Information Systems, winner of the 2016 CRM Best Practice Award, utilizes the integration of Oracle Marketing Automation (Oracle Eloqua) and the customer data integration solution uSonar.

Please refer to the following for details on the interview article.
How to Build an Integration Platform in a Short Period Without Consolidating Databases: Data Management Supporting HULFT Sales Promotion

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