Corporate News
Landscape, Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), a company supporting data-driven marketing, has released a white paper titled "5 Key Points to Strengthen SFA and Marketing Automation" for sales and marketing executives at B2B companies.
While there are many success stories regarding sales support tools such as SFA and marketing automation (MA), we often hear about cases where companies have failed to achieve results or struggled with implementation.
Landscape believes this is influenced by the fact that many companies are implementing SFA and marketing automation with the desire to "build a sales structure that effectively utilizes data."
This white paper summarizes 5 key points that B2B sales and marketing executives should prioritize, ranging from the background and challenges of implementing SFA and marketing automation (MA) to important considerations for practicing data-driven marketing.
You can download the full report via the link below for your reference.
https://usonar.co.jp/dl/5108.html
