Release of White Paper Summarizing Five Key Points to Strengthen SFA and Marketing Automation

Landscape, Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "Landscape"), a company supporting data-driven marketing, has released a white paper titled "Five Key Points to Strengthen SFA and Marketing Automation" for sales and marketing executives at B2B companies.

While there are many success stories regarding sales support tools such as SFA and marketing automation (MA), we often hear about cases where companies have failed to achieve results or struggled with implementation.
Landscape believes this is influenced by the fact that many companies implement SFA and marketing automation (MA) with the desire to "build a sales structure that effectively utilizes data."

This white paper summarizes five key points that B2B sales and marketing executives should prioritize, ranging from the background and challenges of implementing SFA and marketing automation (MA) to important considerations for practicing data-driven marketing.

Please download the full report from the link below for your reference.
https://usonar.co.jp/dl/5108.html

Release of White Paper Summarizing Five Key Points to Strengthen SFA and Marketing Automation

uSonar Features Ryoko Kobayashi in New "Shunkan Intent" Commercial: Capturing Interest at the Perfect Moment! Expressing "Instant Transition to Business Meetings."

uSonar Launches "Shunkan Intent" (Patent Pending), Enabling Seamless Transition to Web Meetings Without Phone Calls
~ Capturing "Moments of Interest" Online to Facilitate Online Business Meetings ~

70% of Business Professionals Dissatisfied with Generative AI Output Accuracy
~ uSonar Survey of 500 Professionals Reveals Data as the Key to Improvement ~

Release of White Paper Summarizing Five Key Points to Strengthen SFA and Marketing Automation

uSonar Features Ryoko Kobayashi in New "Shunkan Intent" Commercial: Capturing Interest at the Perfect Moment! Expressing "Instant Transition to Business Meetings."

uSonar Launches "Shunkan Intent" (Patent Pending), Enabling Seamless Transition to Web Meetings Without Phone Calls ~ Capturing "Moments of Interest" Online to Facilitate Online Business Meetings ~

70% of Business Professionals Dissatisfied with Generative AI Output Accuracy ~ uSonar Survey of 500 Professionals Reveals Data as the Key to Improvement ~

uSonar Launches "Shunkan Intent" (Patent Pending), Enabling Seamless Transition to Web Meetings Without Phone Calls
~ Capturing "Moments of Interest" Online to Facilitate Online Business Meetings ~

70% of Business Professionals Dissatisfied with Generative AI Output Accuracy
~ uSonar Survey of 500 Professionals Reveals Data as the Key to Improvement ~