Understand the Sensibilities of Affluent Consumers in Japan!
Launching the "Affluent Lifestyle Interview Report"

Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter referred to as "the Company") is pleased to announce the release of the "Affluent Lifestyle Interview Report."

Last September, our company released a lifestyle survey report covering 21 items, answered by 1,113 affluent individuals residing in Tokyo, Yokohama, and Kamakura. While that report provided a quantitative analysis of affluent lifestyles through numerical data and charts, this new report serves as the narrative version.

We selected 10 subjects with diverse attributes from the survey respondents and conducted in-depth interviews regarding their use of products and services across categories such as travel, fashion, watches, jewelry, housing, food, health, medical care, asset management, and credit cards, while also exploring the reasons behind their preferences.

This report provides valuable insights for companies operating businesses targeting the Affluent Segment, including those in the travel, real estate, apparel, watch/jewelry, and financial industries, as well as for companies planning to enter the Affluent Market. We believe that by understanding the realities of the lifestyles, living consciousness, and consumption attitudes of the Affluent Segment, companies can expand their businesses targeting these individuals, thereby significantly stimulating the economy. Please contact us for further details.