Corporate News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Nami Fukutomi; hereinafter referred to as "the Company") is pleased to announce the release of the "Affluent Lifestyle Interview Report."
Last September, our company released a lifestyle survey report based on responses from 1,113 affluent individuals residing in Tokyo, Yokohama, and Kamakura. While that report provided quantitative data and charts regarding affluent lifestyles, this new report serves as the narrative version.
We selected ten respondents with diverse attributes and conducted in-depth interviews covering travel, fashion, watches, jewelry, housing, food, health, medical care, asset management, and credit cards to understand which products and services they use and the reasons behind their preferences.
This report provides valuable insights for companies currently operating or planning to enter the affluent market, particularly in the travel, real estate, apparel, luxury goods, and financial sectors. By understanding the realities of the lifestyles, living consciousness, and consumption patterns of the affluent segment, we believe companies can expand their businesses targeting affluent individuals, thereby significantly stimulating the economy. Please contact us for further details.

1. Target Audience
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11 individuals from 10 affluent households in their 50s and 60s residing in Tokyo and Yokohama (4 men, 7 women) *Includes one couple responding together |
2. Key Interview Topics
| Profile and Career | Details regarding their professional roles and activities they prioritize outside of work |
| Diet, Health, and Medical Care | Dietary habits, health maintenance routines, and the underlying reasons for these choices |
| Travel | Preferred travel agencies and airlines, including the reasons for their selections |
| Fashion, Watches, and Jewelry | Preferences regarding products and reasons for purchasing from specific retailers |
| Housing | Motivations for purchasing a home and likelihood of repeat purchase from the same company |
| Asset Management | Investment targets and the rationale behind those investment decisions |
| Credit Cards | Types of credit cards used and the reasons for choosing them |
| Department Stores | Preferred department stores, reasons for preference, and items purchased via e-commerce |
3. Format: A4 Size, 210 Pages
4. Price: 500,000 JPY (Excluding Tax)
[Option] Customer Data Analysis
Landscape Co., Ltd.
Address: Tokyo Opera City 15F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1415
Representative: Nami Fukutomi, President and CEO
Established: September 1990
Capital: 466 Million JPY
Business Description: Data-Driven Marketing Support and CRM Strategy Planning
https://usonar.co.jp/
Landscape Co., Ltd.
Contact: Corporate Strategy Team, Yuki Taniguchi
+81-3-5388-5300
ir@usonar.co.jp
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Information regarding affluent marketing and senior marketing has been transferred to the following site: Noblestate.com.
https://www.noblestate.com/
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