Corporate News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "the Company"), which supports data-driven marketing, is pleased to announce the release of a lifestyle survey report covering 21 items, based on responses from 1,113 wealthy individuals residing in Tokyo, Yokohama, and Kamakura.
Long before the term "wealthy marketing" became mainstream, our company focused on the affluent segment. By applying proprietary logic to our consumer database of 95 million records, we have built a Wealthy Database*1 containing approximately 2.1 million records.
For this report, we sent survey questionnaires covering 21 lifestyle items to 30,000 wealthy households in Tokyo, Yokohama, and Kamakura, collecting over 2,000 responses. We then compiled an analysis report based on a carefully selected sample of 1,113 individuals with total assets of 100 million yen or more. This report serves as a valuable resource for understanding the authentic voices and lifestyle consciousness of the wealthy as of 2015.
This content is useful for companies currently engaged in business targeting the wealthy, those planning to enter this market, as well as research institutes, think tanks, and a wide range of other business sectors. We believe that by understanding the lifestyles, consciousness, and consumption realities of the wealthy, companies can expand their businesses and, in turn, significantly stimulate the economy. We planned this report with that vision in mind. Please contact us for further details.
▼ Report Overview ------------------------------------------------------------------------
[Main Survey Items]
| Profile | Individual (Self/Head of Household) and Household Profile Income/Asset Profile, Housing Profile |
| Lifestyle Consciousness | Values, Life Satisfaction, Work Ethic, and Lifestyle Consciousness |
| Wealthy Consciousness | Image of the Wealthy and Wealthy Consciousness |
| Lifestyle | Automobiles, Fashion, Food, Travel, Interior Design, Culture and Arts Children's Education, and Charitable Donations |
| Consumption Patterns and Needs | Department Store Out-of-Store Sales Usage and Shopping Dissatisfaction |
| Lifestyle Patterns and Needs | Household Status and Lifestyle-Related Services |
| Housing Needs | Preferences for Detached Houses vs. Multi-Family Housing |
| Life in Retirement | Retirement Lifestyle Intentions and Needs |
The Affluent Lifestyle Report 2015 (Digest Version) can be downloaded using the form on the right.
Format:
A4 Size, 70 Pages
Price:
500,000 JPY (Excluding Tax)
Options:
Customer Data Analysis
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*1: For details on the affluent database, please click here
[Company Overview: Landscape Co., Ltd.]
Landscape Co., Ltd.
Address: Tokyo Opera City 15F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1415
Representative: Nami Fukutomi, President and CEO
Established: September 1990
Capital: 466 Million JPY
Business Description: Data-Driven Marketing Support Services
https://usonar.co.jp/
[Contact Information]
Landscape Co., Ltd. Attn: Corporate Strategy Team, Daiki Yoshikawa
TEL: 03-5388-5300 FAX: 03-5388-5301
ir@usonar.co.jp
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Information regarding affluent and senior marketing has been transferred to the following website: Noblestate.com.
https://www.noblestate.com/
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