Corporate News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Nami Fukutomi; hereinafter "the Company"), which supports data-driven marketing, is pleased to announce the release of a lifestyle survey report covering 21 items, based on responses from 1,113 affluent individuals residing in Tokyo, Yokohama, and Kamakura.
Long before the term "affluent marketing" became common, our company focused on the affluent segment. By applying our proprietary logic to the 95 million consumer records in our database, we have built a database of approximately 2.1 million Affluent Individuals*1.
For this report, we sent two copies of a survey questionnaire containing 21 lifestyle-related questions to 30,000 affluent households in Tokyo, Yokohama, and Kamakura, collecting over 2,000 responses in total. From these, we carefully selected 1,113 samples with total assets of 100 million yen or more to create this analytical report. It serves as a valuable resource for understanding the authentic voices and lifestyle consciousness of the affluent as of 2015.
This content is useful for companies currently engaged in business targeting the affluent, companies planning to enter this market, research institutes, think tanks, and a wide range of other business sectors. We planned this report with the belief that by understanding the lifestyles, consciousness, and consumption realities of the affluent, companies can expand their businesses targeting this segment, thereby significantly stimulating the economy. Please contact us for further details.
▼ Report Overview Below ------------------------------------------------------------------------
[Main Survey Items]
| Profile | Individual [Self/Head of Household], Household Profile Income/Asset Profile, Housing Profile |
| Lifestyle Consciousness | Values, Life Satisfaction, Work Ethic, and Lifestyle Consciousness |
| Affluent Consciousness | Affluent Image and Affluent Consciousness |
| Lifestyle | Automobiles, Fashion, Food, Travel, Interior Design, Arts and Culture Children's Education, and Charitable Giving |
| Consumption Patterns and Needs | Department Store Concierge Service Usage and Shopping Dissatisfaction |
| Living Conditions and Needs | Household Management Status and Lifestyle-Related Services |
| Housing Needs | Preference for Detached Houses or Multi-Family Housing |
| Life in Retirement | Retirement Lifestyle Preferences and Needs |
The Wealthy Lifestyle Report 2015 (Digest Version) can be downloaded using the form on the right.
Format:
A4 Size, 70 Pages
Price:
500,000 JPY (Excluding Tax)
Options:
Customer Data Analysis
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*1: For details on the Wealthy Database, please click here
About Landscape
Landscape Co., Ltd.
Address: Tokyo Opera City 15F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1415
Representative: Nami Fukutomi, President and CEO
Established: September 1990
Capital: 466 Million JPY
Business Description: Data-Driven Marketing Support Services
https://usonar.co.jp/
Contact Information:
Landscape Co., Ltd. Attn: Corporate Strategy Team, Daiki Yoshikawa
TEL: 03-5388-5300 FAX: 03-5388-5301
ir@usonar.co.jp
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Information regarding wealthy marketing and senior marketing has been transferred to the following site: Noblestate.com
https://www.noblestate.com/
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