Product News
Landscape Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Nami Fukutomi; hereinafter "the Company"), which supports data-driven marketing, is pleased to announce the release of a lifestyle survey report covering 21 items, based on responses from 1,113 affluent individuals residing in Tokyo, Yokohama, and Kamakura.
Long before the term "affluent marketing" became common, our company focused on the affluent segment. By applying our proprietary logic to the 95 million consumer records in our database, we have built a database of approximately 2.1 million affluent individuals*1.
For this report, we sent two copies of a survey questionnaire containing 21 lifestyle-related questions to 30,000 affluent households in Tokyo, Yokohama, and Kamakura, collecting over 2,000 responses in total. From these, we compiled an analysis report based on a carefully selected sample of 1,113 individuals with total assets of 100 million yen or more. This report serves as a valuable resource for understanding the authentic voices and lifestyle consciousness of the affluent in 2015.
This content is useful for companies currently engaged in business targeting the affluent, those planning to enter this market, as well as research institutes, think tanks, and a wide range of other business sectors. We developed this report with the belief that by understanding the lifestyles, consciousness, and consumption realities of the affluent, companies can expand their businesses targeting this segment, thereby significantly stimulating the economy. Please contact us for further details.
▼ Report Overview Below ------------------------------------------------------------------------
[Main Survey Items]
| Profile | Individual (Self/Head of Household), Household Profile Income/Asset Profile, Housing Profile |
| Lifestyle Consciousness | Values, Life Satisfaction, Work Ethic, Lifestyle Consciousness |
| Affluent Consciousness | Image of the Affluent, Affluent Consciousness |
| Lifestyle | Automotive, Fashion, Food, Travel, Interior Design, Arts and Culture Children's Education, and Charitable Giving |
| Consumption Patterns and Needs | Department Store Concierge Usage and Shopping Pain Points |
| Lifestyle Patterns and Needs | Household Management and Lifestyle Services |
| Housing Needs | Preferences for Detached Houses vs. Multi-Family Housing |
| Life in Retirement | Retirement Lifestyle Intentions and Needs |
The Wealthy Lifestyle Report 2015 (Digest Version) can be downloaded using the form on the right.
Format
A4 Size, 70 Pages
Price
500,000 JPY (Excluding Tax)
Options
Customer Data Analysis
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*1: For details on the High-Net-Worth Database, please click Here
Company Overview of Landscape
Landscape Co., Ltd.
Address: Tokyo Opera City 15F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1415
Representative: Nami Fukutomi, President and CEO
Established: September 1990
Capital: 466 Million JPY
Business Description: Data-Driven Marketing Support Services
https://usonar.co.jp/
Contact Information
Landscape Co., Ltd. Attn: Corporate Strategy Team, Daiki Yoshikawa
TEL: 03-5388-5300 FAX: 03-5388-5301
ir@usonar.co.jp
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Information regarding high-net-worth marketing and senior marketing has been transferred to the following site: Noblestate.com.
https://www.noblestate.com/
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