Product News
SHANON, Inc. (Representative Director: Kenichiro Nakamura; Headquarters: Minato-ku, Tokyo; hereinafter "SHANON") and Landscape Co., Ltd. (President and CEO: Nami Fukutomi; Headquarters: Shinjuku-ku, Tokyo; hereinafter "Landscape") announce that they will collaborate to support the promotion of corporate marketing and sales activities. Starting in March, they will provide a service for users of the "SHANON MARKETING PLATFORM" that appends corporate attribute data from "LBC" (the corporate master database owned by Landscape) to registered lead data.
■ Background of the Collaboration
In recent years, the marketing support market has been expanding in line with changes in the business environment surrounding companies. The visualization of ROI and PDCA for marketing activities, previously centered on large enterprises, has gained increased awareness among small and medium-sized enterprises. With a CAGR (fiscal 2012–2017) of 20.1% (Source: ITR, ITR Marketing View Marketing Management Market 2014 http://www.shanon.co.jp/corporation/news/2014/01/shanon-marketing-platformitr41.html), there are high expectations for support services that realize these goals, and the market size is expected to continue growing.
Amidst this growth market, SHANON currently provides a platform that integrates and manages overall marketing activities to over 500 companies annually. This platform realizes marketing automation that optimizes and automates everything from lead acquisition to nurturing and data management, as well as lead management that achieves high-precision lead evaluation and marketing activity assessment, including the number of business negotiations generated and contract amounts.
As lead generation opportunities increase in corporate marketing activities, including for current users of the SHANON MARKETING PLATFORM, it has become increasingly important to connect higher-probability leads to sales. To achieve this, it is essential to utilize the attribute information held by leads to perform more accurate evaluations.
To meet these needs, we have built an environment that facilitates the extraction of target leads by adding corporate attribute data from Landscape's massive Japanese corporate information database to the lead attribute information and behavioral history information already held by the SHANON MARKETING PLATFORM.
■ Services Launched Based on the Collaboration
By adding corporate attribute information to the personal attribute information and all behavioral history information—such as document requests, seminar applications, email clicks, web access, and seminar attendance—contained in SHANON MARKETING PLATFORM lead data, more accurate target extraction becomes possible.
■ Three Features of the Service
① Direct Data Integration with High Flexibility
- Enables direct appending of corporate attribute data from the SHANON MARKETING PLATFORM
- Appended data can be set to arbitrary data fields
② Abundant Corporate Data Volume and High Matching Accuracy
- Executes data matching using e-mail domains and URLs in addition to general company name and address matching
- Achieves a matching rate of over 70%
③ Information Always Updated with the Latest Corporate Data
- Once appended, data is updated monthly, ensuring that leads are always associated with the latest corporate data
About "SHANON MARKETING PLATFORM"
(http://www.shanon.co.jp/products/)
SHANON MARKETING PLATFORM is a cloud application that realizes marketing automation and integrated data management and utilization through technology and science. It enables the centralized implementation and management of overall marketing operations, including the creation of application forms and announcement sites, seminar/event management such as application and attendance tracking, campaign operations, email distribution, and document request management. It automatically links and stores behavioral history—both online and offline—with lead data. Through lead search, extraction, and scoring functions that cross-reference attributes and history, it improves the accuracy of lead evaluation and contributes to the creation of business negotiation opportunities.
Looking ahead, SHANON will continue to challenge the innovation of marketing by providing products, solutions, and services that support corporate marketing activities.
About SHANON
SHANON provides products, solutions, and services that support corporate marketing activities, centered on cloud computing technology. SHANON's products, solutions, and services, which realize the streamlining and automation of event and seminar operations and marketing tasks, as well as the optimization of lead management, are adopted for tens of thousands of events annually, ranging from corporate seminars to large-scale events and exhibitions.
Company Name: SHANON Inc.
Address: Toranomon 1-chome MG Building, 1-16-16 Toranomon, Minato-ku, Tokyo
Representative: Kenichiro Nakamura, Chief Executive Officer
Established: August 25, 2000
Business Description: 1. Planning, development, sales, and support of cloud-based marketing solutions
2. Provision of marketing-related consulting and services
URL: http://www.shanon.co.jp
About Landscape
Landscape provides optimal solutions for customers, such as data-driven marketing and CRM strategy development, centered on its uniquely constructed, one of Japan's largest databases (95 million personal records and 7.5 million corporate records).
Company Name: Landscape Co., Ltd.
Address: Tokyo Opera City 15F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Nami Fukutomi, President and CEO
Established: September 1990
Business Description: Data-driven marketing support services
URL: http://usonar.co.jp/
Inquiries Regarding This Matter
SHANON Inc., Marketing Planning Division, PR Representative: Ogami
TEL: 03-6743-1565 FAX: 070-5601-0543
E-mail: marketing@shanon.co.jp
Landscape supports B2B corporate marketing using LBC, Japan's largest corporate database, and uSonar, a customer data integration tool. Please download the brochure here for more details.
Corporate Database LBC
Customer Data Integration Tool uSonar Brochure
