Corporate News
Shanon, Inc. (Representative Director: Kenichiro Nakamura; Headquarters: Minato-ku, Tokyo; hereinafter, Shanon) and Landscape Co., Ltd. (President and CEO: Nami Fukutomi; Headquarters: Shinjuku-ku, Tokyo; hereinafter, Landscape) announce that they will collaborate to support the promotion of corporate marketing and sales activities. Starting in March, they will provide a service for users of the Shanon Marketing Platform that appends corporate attribute data from LBC (the corporate master database owned by Landscape) to registered lead data.
■ Background of the Collaboration
In recent years, the marketing support market has expanded in line with changes in the business environment surrounding companies. The visualization of ROI and PDCA for marketing activities, previously centered on large enterprises, has gained increased awareness among small and medium-sized enterprises. The CAGR (fiscal years 2012–2017) was 20.1% (Source: ITR, ITR Marketing View Marketing Management Market 2014 http://www.shanon.co.jp/corporation/news/2014/01/shanon-marketing-platformitr41.html), and expectations for support services that realize these goals are high, with further market growth anticipated.
Amidst this growing market, Shanon currently provides a platform that integrates and manages all marketing activities to over 500 companies annually. This platform realizes marketing automation that optimizes and automates everything from lead acquisition and nurturing to data management, as well as lead management that enables high-precision lead evaluation and the assessment of marketing activities, including the number of business meetings generated and the value of closed deals.
As lead generation opportunities increase in corporate marketing activities—including for current users of the Shanon Marketing Platform—connecting higher-probability leads to sales has become a priority. To achieve this, it is essential to utilize the attribute information held by leads to perform more accurate evaluations.
To meet these needs, we have built an environment that facilitates the extraction of target leads by adding corporate attribute data from Japan's largest corporate information database, owned by Landscape, to the lead attribute information and behavioral history information already held by the Shanon Marketing Platform.
■ Services Launched Based on the Collaboration
By adding corporate attribute information to all behavioral history information held in Shanon Marketing Platform lead data—such as personal attribute information, document requests/seminar applications, email clicks, web access, and seminar attendance—more accurate target extraction becomes possible.
■ Three Features of the Service
① Highly Flexible Direct Data Integration
- Direct appending of corporate attribute data from the Shanon Marketing Platform
- Appended data can be set to arbitrary data fields
② Abundant Corporate Data Volume and High Matching Accuracy
- Executes data matching via e-mail domain and URL in addition to general company name and address matching
- Achieves a matching rate of over 70%
③ Always Updated with the Latest Corporate Data
- Once appended, data is updated monthly, ensuring that leads are always associated with the latest corporate information
About SHANON MARKETING PLATFORM
(http://www.shanon.co.jp/products/)
The Shanon Marketing Platform is a cloud application that realizes marketing automation and integrated data management and utilization through technology and science. It enables the centralized implementation and management of all marketing operations, including the creation of application forms and announcement sites, seminar/event management (such as application and attendance management), campaign operations, email distribution, and document request management. It automatically links and stores behavioral history—both online and offline—with lead data. Through lead search, extraction, and scoring functions that cross-reference attributes and history, it improves the accuracy of lead evaluation and contributes to the creation of business opportunities.
Moving forward, Shanon will continue to look ahead and challenge itself to innovate in marketing by providing products, solutions, and services that are useful for corporate marketing.
About SHANON
SHANON provides products, solutions, and services that support corporate marketing activities, centered on cloud computing technology. SHANON's products, solutions, and services, which enable the streamlining and automation of event and seminar management and marketing operations, as well as the optimization of lead management, are utilized in tens of thousands of events annually, ranging from corporate seminars to large-scale events and exhibitions.
Company Name: SHANON Inc.
Address: Toranomon 1-chome MG Building, 1-16-16 Toranomon, Minato-ku, Tokyo
Representative: Kenichiro Nakamura, Chief Executive Officer
Established: August 25, 2000
Business Description: 1. Planning, development, sales, and support of cloud-based marketing solutions
2. Provision of marketing-related consulting and services
URL: http://www.shanon.co.jp
About Landscape
Landscape provides optimal solutions for clients, including data-driven marketing and CRM strategy development, centered on its uniquely constructed, largest-in-Japan database (95 million consumer records and 7.5 million corporate records).
Company Name: Landscape Co., Ltd.
Address: Tokyo Opera City 15F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Nami Fukutomi, President and CEO
Established: September 1990
Business Description: Data-driven marketing support services
URL: http://usonar.co.jp/
Inquiries Regarding This Matter
SHANON Inc., Marketing Planning Division, PR Representative: Oogami
TEL: 03-6743-1565 FAX: 070-5601-0543
E-mail: marketing@shanon.co.jp
Landscape supports B2B corporate marketing using LBC, Japan's largest corporate database, and uSonar, a customer data integration tool. Please download the brochure here for more details.
Corporate Database LBC
uSonar Customer Data Integration Tool Brochure
