Corporate News
SHANON Inc. (Representative Director: Kenichiro Nakamura; Headquarters: Minato-ku, Tokyo; hereinafter "SHANON") and Landscape Co., Ltd. (President and CEO: Nami Fukutomi; Headquarters: Shinjuku-ku, Tokyo; hereinafter "Landscape") announce a collaboration to support the advancement of corporate marketing and sales activities. Starting in March, they will provide a service for users of the "SHANON Marketing Platform" that appends corporate attribute data from "LBC" (the corporate master database owned by Landscape) to registered lead data.
■ Background of the Collaboration
In recent years, the marketing support market has been expanding in line with changes in the business environment surrounding companies. The visualization of ROI and PDCA for marketing activities, which was previously centered on large enterprises, has gained increased awareness among small and medium-sized enterprises. With a CAGR (fiscal 2012–2017) of 20.1% (Source: ITR, ITR Marketing View Marketing Management Market 2014 http://www.shanon.co.jp/corporation/news/2014/01/shanon-marketing-platformitr41.html), there are high expectations for support services that realize these goals, and further market growth is anticipated.
Within this growing market, SHANON currently provides a platform that integrates and manages overall marketing activities to over 500 companies annually. This platform enables lead management that achieves high-precision lead evaluation and marketing activity assessment—including the number of business negotiations and contract amounts—as well as marketing automation that optimizes and automates everything from lead acquisition and nurturing to data management.
As opportunities for lead generation increase in corporate marketing activities, including for current users of the SHANON Marketing Platform, connecting higher-probability leads to sales has become a priority. To achieve this, it is essential to utilize the attribute information of leads to perform more accurate evaluations.
To meet these needs, we have built an environment that facilitates the extraction of target leads by adding corporate attribute data from Landscape's Japan-leading corporate information database to the lead attribute and behavioral history information held by the SHANON Marketing Platform.
■ Service Launched Based on the Collaboration Between the Two Companies
By integrating corporate attribute information with the lead data from the SHANON Marketing Platform—including personal attributes, document requests, seminar registrations, email clicks, web access, and seminar attendance—more precise target extraction becomes possible.
■ Three Key Features of the Service
① Direct Data Integration with High Flexibility
- Corporate attribute data can be directly appended from the SHANON Marketing Platform.
- Appended data can be configured to any desired data field.
② Extensive Corporate Data and High Matching Accuracy
- In addition to standard company name and address matching, data matching is performed via e-mail domains and URLs.
- Achieves a matching rate of over 70%.
③ Always Up-to-Date Corporate Information
- Once appended, data is updated monthly, ensuring that leads are always associated with the latest corporate information.
About SHANON MARKETING PLATFORM
(http://www.shanon.co.jp/products/)
SHANON MARKETING PLATFORM is a cloud application that leverages technology and science to realize marketing automation and integrated data management and utilization. It enables the centralized implementation and management of overall marketing operations, including the creation of registration forms and announcement sites, seminar/event and campaign management, email distribution, and document request management. It automatically links and stores behavioral history with prospective customer data, regardless of whether it is online or offline. Through lead search, extraction, and scoring functions that span attributes and history, it improves lead evaluation accuracy and contributes to the creation of business opportunities.
Moving forward, SHANON will continue to look ahead and challenge itself to innovate in marketing by providing products, solutions, and services that are useful for corporate marketing.
About SHANON
SHANON provides products, solutions, and services that support corporate marketing activities, with cloud computing technology at its core. SHANON's products, solutions, and services, which realize the efficiency and automation of event/seminar operations and marketing tasks, as well as the optimization of prospective customer management, are adopted in tens of thousands of events annually, ranging from corporate seminars to large-scale events and exhibitions.
Company Name: SHANON Inc.
Address: Toranomon 1-chome MG Building, 1-16-16 Toranomon, Minato-ku, Tokyo
Representative: Kenichiro Nakamura, Representative Director and CEO
Established: August 25, 2000
Business Description: 1. Planning, development, sales, and support of cloud-based marketing solutions
2. Provision of marketing-related consulting and services
URL: http://www.shanon.co.jp
About uSonar
uSonar provides optimal solutions to customers, such as data-driven marketing and CRM strategy formulation, centered on its uniquely constructed, one of Japan's largest databases (95 million personal records and 7.5 million corporate records).
Company Name: uSonar Co., Ltd.
Address: Tokyo Opera City 15F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Representative: Nami Fukutomi, President and Representative Director
Established: September 1990
Business Description: Data-driven marketing support business
URL: http://usonar.co.jp/
■ Contact Information Regarding This Matter
SHANON Inc., Marketing Planning Division, PR Representative: Ogami
TEL: 03-6743-1565 FAX: 070-5601-0543
E-mail: marketing@shanon.co.jp
Landscape supports B2B marketing through LBC, Japan's largest corporate database, and uSonar, a customer data integration tool. Please download our brochure here for more information.
Corporate Database LBC
Customer Data Integration Tool uSonar Brochure
