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What You Will Learn in This Document
- Common Challenges Faced by Salesforce Users
- Methods for Effectively Utilizing and Adopting Salesforce
- How to Prepare Salesforce Data for Analysis
- Case Studies of uSonar Integrated with Salesforce

Document Overview
uSonar, which features Japan's largest corporate database of 12.5 million records, helps maximize results by contributing to both offensive (customer acquisition) and defensive (customer management) sales activities.
This document introduces the capabilities and benefits of integrating uSonar with Salesforce.
Document Contents
- The Role of Corporate Databases
- Data Utilization for Achieving ABM
- Corporate Data (uSonar) × Salesforce Integration
- Data Cleansing and Standardization of Customer Data (Accounts and Leads)
- Improvement of Analytical Dimensions and Accuracy / Enhancing the Quality of Strategies and Initiatives (Dashboards)
- Driving Sales and Marketing Activities
- Use Cases
- Customer Testimonials
Recommended for the Following Professionals
For Those Who Want to Know What Challenges May Arise When Using Salesforce
For Those Who Want to Effectively Utilize and Adopt Salesforce
For Those Who Feel That Their Salesforce Utilization Is Not on Track


















