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What You Will Learn from This Resource
- Common Challenges Faced by Salesforce Users
- Methods for Effective Utilization and Adoption of Salesforce
- Methods for Making Salesforce Data Ready for Analysis
- Case Studies of uSonar Integrated with Salesforce

Overview of the Document
uSonar, equipped with Japan's largest corporate database of 12.5 million records, maximizes results by contributing to both offensive (customer acquisition) and defensive (customer management) sales activities.
This document introduces the capabilities achieved by integrating uSonar with Salesforce.
Contents of the Document
- The Role of the Corporate Database
- Data Utilization for Realizing ABM
- Corporate Data (uSonar) × Salesforce Integration
- Data Cleansing and Consolidation of Customer Data (Accounts and Leads)
- Improvement of Analysis Axes and Accuracy / Enhancement of Strategy and Initiative Quality (Dashboard)
- Promotion of Sales and Marketing Activities
- Use Cases
- Customer Testimonials
Recommended for Those Who
Want to understand the potential challenges in using Salesforce
Want to utilize Salesforce more effectively and ensure its adoption
Feel that Salesforce utilization is not yet on track
