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This is an explanatory document for using the marketing automation platform Marketo in integration with
uSonar.

For example, do you have any of the following concerns?

• Lack of segmentation axes for content marketing due to insufficient corporate attributes of contacts.
• I want to implement advanced segment-specific initiatives beyond just industry or annual revenue.
• Insufficient corporate information for effective lead scoring.
• Variations in company names due to a high volume of form-based registrations.

By integrating uSonar with Marketo, you can enhance the data within your existing Marketo environment,
enabling more precise marketing activities.