Message from the CEO

Message From the President

President and CEO, uSonar Co., Ltd.

Katsuhito Nagatake

Collaborating with our clients and employees to shape an unpredictable future through the theme of co-creation.

I am Katsuhito Nagatake, President and CEO of uSonar Co., Ltd.

I joined the company in 2000 and was appointed President and CEO in 2019.
From the beginning, I have been part of the Sales Department and have consistently worked in sales.
At that time, the department was called the Planning Department, and we placed greater emphasis on planning and proposing solutions rather than simply selling products.
This philosophy remains a core value that we continue to uphold today.

During my university years, I majored in history and conducted research on ancient history.
In the history department, we would examine documents, conduct repeated investigations, derive hypotheses, verify them, and then construct our arguments.
The nature of our database marketing support business is essentially the same.
We formulate hypotheses based on facts—such as markets, clients, services, and tools—and apply them to corporate activities.
Our business is to provide support for building the databases that serve as the foundation for these marketing activities.

Twenty years ago, our company was more compact in both scale and headcount, which allowed me to learn the importance of continuous knowledge acquisition from many people, regardless of their specific roles.
It is a fond memory of mine to have spent late nights in front of a whiteboard with people I deeply respected—both for their professional rigor and their character—passionately discussing the future of the company and the tools and services we needed to realize that vision.

We have also been fortunate to have excellent clients.
Early in my career, our main services focused on sales promotion, and through campaign work for the music industry and card promotion for oil companies, I learned how to determine "to whom" and "how" to deliver information.
Gradually, we shifted our focus toward improving operational efficiency, conducting "customer data maintenance" and "customer data analysis," which allowed us to expand our business with luxury brands, the office equipment industry, and the financial sector.

Our company has implemented a "Demand" system. We focus on utilizing feedback from our clients—including what other companies might label as "complaints"—to improve our own products and services.
I believe that our long-standing relationships with such vocal clients have become one of our greatest strengths.

No one can accurately foresee the future, not even uSonar.
With co-creation as our theme, we will work together with our clients and employees to shape that unpredictable future.

Message From the Chairman

Representative Director and Chairman

Nami Fukutomi

Our Goal Is to Be the Most Non-Competitive Company in Japan

uSonar has adopted Non-Competition as its management policy since 2015.

Until then, we had been adding features such as SFA (Sales Force Automation) and MA (Marketing Automation) to our cloud service, uSonar.

Listening unconditionally to every customer request often leads to complex and excessive features that are unnecessary for the majority of clients.
This risks creating "meaningless high performance," much like the excellent Japanese home appliances described in The Innovator's Dilemma.
The SFA and MA features developed through this process became commodities without any competitive edge, leading to futile and excessive competition.

We learned from Al Ries's Focus that a company should specialize only in its areas of expertise.
From this, we evolved from symbiosis to "Non-Competition," concluding that we should focus on our core strengths and entrust adjacent fields to other companies with their own unique strengths.

Our area of expertise is the comprehensiveness of our 12.5 million business establishment records.
For clients seeking SFA, MA, or BI (data organization tools), we will introduce companies that offer the optimal solutions.

As a result:
① Former competitors have become partners.
② Our sales team can now provide optimal proposals as experts.
③ We can also provide objective consulting support for integration with adjacent products.
Consequently, we have achieved higher customer satisfaction and employee satisfaction.

We aim to be the "Most Non-Competitive Company in Japan."

We appreciate your continued support and cooperation.

※ "Non-Competitive" is based on Chapter 4, "Cooperative Strategy," of the book "Non-Competitive Strategy" by Professor Hideo Yamada of Waseda Business School.